This revolutionary serum-based makeup formula gives you poreless, ultra-smooth skin with every use. This foundation serum incorporates our unique "Serum First Technology," which envelops foundation ingredients in serum, ensuring the serum stays in constant contact with your skin. It delivers moisture deep into pores and skin for smoother skin. It thoroughly covers pores and uneven skin tone with a refreshing feel. Soft Beige 10* delivers the brand's makeup effect down to the stratum corneum.
How to Work It Into Your Routine
After preparing your skin with skincare, etc., take an appropriate amount into the palm of your hand and apply to each side of your face. Spread quickly from the center outwards. For areas where you want extra coverage, take a small amount of foundation and apply it in layers, gently patting with the pads of your fingers. When you first start using it, press the dispenser several times until the contents come out. If you use too little, you will not get sufficient UV protection. We recommend using it in combination with a makeup base that has UV protection.
What’s Inside
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
USA: 12-15 days
Canada, United Kingdom, France, Germany: 9 to 12 days
Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
