SAM’U
SAM’U Sensitive Pure & Pure Cushion SPF50 (21 Pure)
SAM’U Sensitive Pure & Pure Cushion SPF50 (21 Pure)
@cosme rating: 5.7/7.0
Gently blends into delicate skin, providing a luminous glow and smooth coverage
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
The thin, single-layer coverage gently envelops the skin, creating a natural finish. It contains 53% essence ingredients, providing lasting comfort as if you were applying skincare. Functional UV protection (SPF50+ PA+++) <Featured Ingredients> Calamine: Gently conditions the skin and promotes a healthy tone (skin conditioning ingredient) Lactobacillus ferment lysate (Lactobacillus culture lysate): Maintains healthy skin (skin conditioning ingredient) Hyaluronic acid: Moisturizes the skin and promotes hydration (moisturizing ingredient) Niacinamide: Refines skin texture and promotes a healthy appearance (skin conditioning ingredient) <Texture & Fragrance> Fragrance: Floral musk texture. The thin, delicate, single-layer coverage creates a smooth, luminous cushion. Colors: No. 21 Pure, No. 23 Neutral
Ingredients
Water, Titanium Dioxide, Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Propanediol, Zinc Oxide, Diphenylsiloxy Phenyl Trimethicone, Glycerin, Phenylbenzimidazole Sulfonic Acid, Coco-Caprylate/Caprate, Cetyl PEG/PPG-10/1 Dimethicone, Lauryl PEG-8 Dimethicone, Methyl Trimethicone, Niacinamide, Trimethylsiloxysilicate, Isododecane, Tromethamine, Butylene Glycol, Dimethicone, Ethylhexyl Palmitate, PEG-10 Dimethicone, Sodium Chloride, Tritridecyl Trimellitate, Disteardimonium Hectorite, Phenylpropyldimethylsiloxysilicate, Iron Oxides, Mica, Synthetic Fluorphlogopite, 1,2-Hexanediol, Polymethylmethacrylate, Polyhydroxystearic acid, Portulaca oleracea extract, Panthenol, Dimethicone/Vinyl Dimethicone Crosspolymer, Polysilicone-11, Triethoxycaprylylsilane, Caprylyl Glycol, Hydrogen Dimethicone, Aluminum Hydroxide, Hydrogenated Polydecene, Fragrance, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Calamine, Xylitylglucoside, Adenosine, Anhydrous Xylitol, Ethylene/Propylene Copolymer, Hydrogenated Lecithin, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Xylitol, Lactobacillus Culture Lysate, Dandelion Leaf Extract
How to use
Take an appropriate amount onto the puff and gently tap to spread evenly.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.