SAM’U
SAM’U Sensitive Pure & Pure Cushion SPF50 (23 Neutral)
SAM’U Sensitive Pure & Pure Cushion SPF50 (23 Neutral)
Gently blends into delicate skin, providing a luminous glow and smooth coverage
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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Why You’ll Love It
The thin, single-layer coverage gently envelops the skin, creating a natural finish. It contains 53% essence ingredients, providing lasting comfort as if you were applying skincare. Functional UV protection (SPF50+ PA+++) <Featured Ingredients> Calamine: Gently conditions the skin and promotes a healthy tone (skin conditioning ingredient) Lactobacillus ferment lysate (Lactobacillus culture lysate): Maintains healthy skin (skin conditioning ingredient) Hyaluronic acid: Moisturizes the skin and promotes hydration (moisturizing ingredient) Niacinamide: Refines skin texture and promotes a healthy appearance (skin conditioning ingredient) <Texture & Fragrance> Fragrance: Floral musk texture. The thin, delicate, single-layer coverage creates a smooth, luminous cushion. Colors: No. 21 Pure, No. 23 Neutral
How to Work It Into Your Routine
Take an appropriate amount onto the puff and gently tap to spread evenly.
What’s Inside
Water, Titanium Dioxide, Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Propanediol, Zinc Oxide, Diphenylsiloxy Phenyl Trimethicone, Glycerin, Phenylbenzimidazole Sulfonic Acid, Coco-Caprylate/Caprate, Cetyl PEG/PPG-10/1 Dimethicone, Lauryl PEG-8 Dimethicone, Methyl Trimethicone, Niacinamide, Trimethylsiloxysilicate, Isododecane, Tromethamine, Butylene Glycol, Dimethicone, Iron Oxides, Ethylhexyl Palmitate, PEG-10 Dimethicone, Sodium Chloride, Tritridecyl Trimellitate, Disteardimonium Hectorite, Phenylpropyldimethylsiloxysilicate, Mica, Synthetic Fluorphlogopite, 1,2-Hexanediol, Polymethylmethacrylate, Polyhydroxystearic acid, Portulaca oleracea extract, Panthenol, Dimethicone/Vinyl Dimethicone Crosspolymer, Polysilicone-11, Triethoxycaprylylsilane, Caprylyl Glycol, Hydrogen Dimethicone, Aluminum Hydroxide, Hydrogenated Polydecene, Fragrance, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Calamine, Xylitylglucoside, Adenosine, Anhydrous Xylitol, Ethylene/Propylene Copolymer, Hydrogenated Lecithin, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Xylitol, Lactobacillus Culture Lysate, Dandelion Leaf Extract
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
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Words From Our Community
Honest reviews from skincare lovers around the globe.
This clean cover gloss cushion stays in place for a long time, and keeps your skin moisturized for hours, just like bare skin. It gives a natural finish without a thick feeling, and it feels like you're doing skin care even though you're wearing makeup!
SAM'U/Sensitive Pure & Pure Cushion 14g each (¥2,860) These cushion foundations come in simple, cute, round packaging. They leave a fresh, radiant finish and feel light on the skin! I like how they don't dry out my skin. No. 21 and No. 23 aren't all that different in brightness, so you can choose whichever you like. [No. 21 Pure] A pink-ish color that brightens and brightens the skin! [No. 23 Neutral] An orange-beige color with decent coverage! Both have a subtle pearly finish that helps blur various areas.
SPF50+PA++++ A new product from Samyu, a cushion foundation that creates a clear, radiant complexion. It's thin and feels very light on the skin, but it covers blemishes and pores well. Because it's so thin, it gives the skin a clear look and makes it look bright and radiant. It's also not sticky, which is a big plus. It's become one of my favorite cushion foundations.
Pure & Pure Cushion (No. 21) - The poster is a cool-toned summer type. The color is bright and vibrant. The size is perfect for carrying around. The left side of the second photo is after applying foundation, and the right side is without (photo taken 2 hours later). It didn't cast a white cast for a long time, and the pearly, natural sparkle was fine and sparkling.
I think the color and size are easy to use. It's not too thick or shiny, so it's easy to use.