Loretta
Loretta Wave Gelee, 250ml
Loretta Wave Gelee, 250ml
Rated 4.9 out of 7.0 by Japan’s largest beauty community
Create wavy styles that make the most of your curly hair!
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Because we handle genuine products, you can order Loretta products with peace of mind knowing that we will provide a thorough response even in the unlikely event of a product defect. This water-based styling gel creates a light, defined wave. Honey extract moisturizes damaged hair, leaving it bouncy and freshly shiny. Create anything from strong waves to waves that accentuate natural curls. ◇The carefully designed package illustrations and hand-applied labels express a human touch, a handmade feel, and warmth. The illustrations evoke the viewer's imagination and allow for even more enjoyment. ◇The carefully crafted fragrance of Loretta is a blend of natural ingredients, including rose, lavender, and geranium, resulting in a gentle, natural fragrance.
Ingredients
How to use
When your hair is half dry, take two pumps of Wave Jelly into your hands and massage it evenly into the waves. This will create defined waves with a fresh, lustrous look.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I bought this at a time when I really wanted to keep my hairstyle in place. I was grateful that it kept my hair in place without stiffening it. Also, although the product name has "wave" in it, it was useful when I wanted to keep my bangs straight.
I was watching a lot of videos about styling my curly hair, and while I was looking for a gel styling product, this caught my eye and I bought it. It leaves my hair feeling soft and manageable, which is great. I like using it after wetting my hair with a spray to create a more wavy look. I also like the cute packaging, which makes it easy to keep in a visible place without looking like it's been worn down.
I bought this to style my curly hair. I currently have a bob that doesn't reach my shoulders, so I apply it to damp hair and let it air dry. I like that it's not a hard gel, so it doesn't leave a stiff perm, but that's why it feels like the perm loosens a little by the evening. However, most other gels come in tubes, which can be frustrating because the nozzle gets dirty, but this one has a pump, so I can dispense it in small amounts, which is great. I'll try using it this summer and see if it can withstand the humidity.
I'm using the Curly Girl Method. The ingredients aren't great. But considering the price and the ease of purchasing, such as being able to buy it at a local drugstore, it's okay. Also, I use shampoo & conditioner and hair cream that are OK for the Curly Girl Method, so this is fine. The nice scent isn't too strong, and it's a loose jelly that's only used when styling, so it seems like I can easily use up the pump type. The curl retention was also good, even on rainy days.
I've been using this product ever since I got my first perm last year! I started using it after my hairdresser recommended it, and the balance of price, size, and availability—considering daily use—is perfect for me. I always wet my hair, then apply the oil, then the jelly. Since blow-drying is a pain, I lightly style my hair and then let it air-dry. The loose texture makes it extremely easy to use for permed styles on coarse, curly hair. I use a fair amount, about 8-9 pumps each time, but even so, it seems to last about 3.5-4 months. I think it's good value for money. The round bottle also makes it stable and easy to use. Personally, I'm satisfied with a firm wet look and wave, so I don't mind the texture after drying or the slight clumping of hair strands. I think it's a great product for those who want to use it liberally and reduce hair volume and achieve a wet look.