Loretta
Loretta Makeup Wax 4.0, 65g
Loretta Makeup Wax 4.0, 65g
Rated 4.8 out of 7.0 by Japan’s largest beauty community
A wax that is just the right amount of light and holds well, creating bouncy movement.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
This wax eliminates the frustration of "waxes with strong hold leave a heavy finish or are too hard to use." It's not too hard, but offers just the right amount of lightness and hold, creating bouncy, flowing hair ends. Enjoy the desired wave and texture all day long without the sticky feeling. ◇Specially Selected Natural Ingredients (Rice Wax & Rice Germ Oil) Both natural ingredients are extracted from rice bran. Rice wax has a mild base odor, allowing you to maximize its gentle fragrance. Its setting power is not only non-sticky, but also smooth and non-sticky. Rice germ oil contains vitamin E, which has antioxidant properties, and gamma oryzanol, which has UV-absorbing properties. ◇The carefully designed packaging illustrations and hand-applied labels convey a human touch, a handmade feel, and warmth. The illustrations evoke the viewer's imagination and allow for even more enjoyment. ◇Specially Selected Fragrance Loretta's fragrance is a blend of natural ingredients, including rose, lavender, and geranium, resulting in a more natural and gentle fragrance.
Ingredients
How to use
Spread a small amount between your fingertips or palms, then apply to the ends of your hair or areas where you want to add movement to your hair before styling.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It smells like rose and has a lovely cute packaging. The cream has just the right consistency, but it's pure white and stretches so easily that it's a bit scary at first. But then wet hair became popular, and I used other oils, and when I returned, my hair was dry and flaky, which was disappointing. I'll definitely use it again someday.
It's neither too hard nor too soft, making it easy to manage. Even if you have fine hairs scattered on the surface, applying this and tying your hair up immediately tame any flyaways. However, even if you pull the hair out from the back of your head after tying it up, it doesn't hold in place very well. For better or worse, it's natural, and doesn't leave the impression of being stiff, like you've applied wax! I was hoping for a little more hold and hold, so this wasn't what I was looking for.
I was a little disappointed that it didn't have much staying power. I would have preferred something that gave a more pronounced wax effect.
I like soft wax, so this was a hit! However, I wish it had a little more shine... However, since I use it to put my hair up, this texture was perfect. However, when I want to add movement when I let my hair down, it might not be enough.
It smells nice