Itoguchi
Itoguchi Midori Mayu Moist Lotion, 100ml (Citrus Mix)
Itoguchi Midori Mayu Moist Lotion, 100ml (Citrus Mix)
@cosme rating: 3.3/7.0
Apart from water, it's almost all silk. A rich silk lotion that doubles as a beauty serum.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Made with 100% natural ingredients, silicone-free, paraben-free, ethanol-free, synthetic fragrance-free, synthetic coloring-free, and petroleum-based surfactant-free. Proven effective in reducing the appearance of fine lines and dryness through its high moisturizing properties (efficacy evaluation test completed). Itoguchi "Silk-Prepared Skincare" series: Enveloping "Silk-Prepared" Rich Silk Lotion Midori Mayu. This serum-inspired lotion, based on "Silk-Prepared" skincare, is formulated with silk ingredients*1 at the highest possible concentration*2 to directly experience the moisturizing power of silk. Whether starting or ending your day, this lotion gently envelops hard-working skin, saturating it with moisture and creating a rich silk veil. The fragrance is a gentle citrus mix, crafted from an original blend of organic essential oils, including Atlas cedar bark oil, orange fruit oil, palmarosa oil, and bitter orange flower oil. Point 01: A balanced blend of low-molecular-weight sericin*1 and high-molecular-weight sericin*1, formulated to the highest possible concentration*2. This toner was made possible thanks to our in-house, large-scale, sterile factory, which allows us to consistently produce Midori Mayu. Low-molecular-weight sericin*1 fills the gaps in the stratum corneum, while high-molecular-weight sericin*1 creates a veil on the skin's surface, supporting the skin's barrier. The thick, transparent texture becomes slightly opaque upon application. This is a sign that it has blended with the skin to create a silky veil. Its low-irritation properties make it suitable for sensitive and sensitive skin. POINT 02: Carefully selected Japanese and Chinese herbal ingredients*3, including mulberry bark (morus alba root extract), mulberry fruit (morus alba fruit extract), coix seed extract, camellia snowbell oil, and Uonuma water, gently moisturize the skin. POINT 03: Cosmos Natural Certification: "Cosmos Natural" is a certification given to products made with natural ingredients. This certification is given to products that meet Cosmos' stringent standards, including organic ingredients. 100% of the ingredients in this product are naturally derived. *1 Hydrolyzed sericin (moisturizing) *2 The maximum amount that maintains a good feel when used *3 Moisturizing
Ingredients
Water, Aloe Vera Leaf Juice*, Glycerin, Propanediol, Pentylene Glycol, Hydrolyzed Sericin, Glycosyl Trehalose, Hydrogenated Starch Hydrolysate, Trehalose, Polyglyceryl-10 Laurate, Betaine, Sodium Citrate, Dipotassium Glycyrrhizate, Xanthan Gum, Tremella Fuciformis Polysaccharide, Sodium Hyaluronate, Sodium Dilauramidoglutamide Lysine, Citrus Junos Peel Oil, Citric Acid, Arginine, Phytic Acid, Silver Oxide, Camellia Japonica Seed Oil, Butylene Glycol, Centella Asiatica Extract, Polygonum Cuspidatum Root Extract, Scutellaria Baicalensis Root Extract, Morus Alba Root Bark Extract*, Licorice Root Extract, Peony Root Extract, Camellia Sinensis Leaf Extract, Chamomile Flower Extract, Rosemary Leaf Extract, Morus Alba Fruit Extract*, Job's Tears Seed Extract*, Cedar of Atlantica Bark Oil*, Orange Peel oil*, palmarosa oil*, bitter orange flower oil*, bitter orange leaf/branch oil*, and bergamot fruit oil** are organic ingredients.
How to use
After washing your face, take an appropriate amount (about the size of a 500 yen coin) onto your hands or a cotton pad and apply it to clean skin. As soon as it is absorbed into the skin, it will appear cloudy due to the silk and other natural ingredients. This is a sign that it has become one with your skin and created a silk veil. It will become transparent when you press it in with your hands to penetrate.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I used the sample that came with the magazine twice. It was a slightly thick, non-irritating lotion that absorbed well. The lavender and citrus scent was quite strong, so I imagine there are quite a few people who are put off by the smell. I didn't find the scent to be particularly strong or overwhelming, so I won't be purchasing the full product, but I didn't think it was a bad product.
I used it as a magazine supplement. Nothing particularly good or bad about it, just average.