SELVE
SELVE Color Setting Base SPF25 (02 Purple), 18g
SELVE Color Setting Base SPF25 (02 Purple), 18g
@cosme rating: 5.5/7.0
A color base that keeps skin moisturized while correcting uneven skin tone
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Choose the right color control base for your specific concerns, and it will help you maintain moisturized skin while correcting uneven skin tone. It's a light, smooth, skin-care-like foundation that adds a radiant glow and plumps up your skin, making it easy to use even for those with dry skin. It reduces yellowing and dullness, naturally brightens your skin tone, and achieves a translucent, clear complexion. It's recommended to apply it to your entire face, as well as to the T-zone and cheeks.
Ingredients
Water, Cyclopentasiloxane, Butylene Glycol, Propylene Glycol Dicaprate, Propanediol, Isononyl Isononanoate, Ethylhexyl Methoxycinnamate, PEG-10 Dimethicone, Hexyl Laurate, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Centella Asiatica Leaf Extract, Caprooyl Tetrapeptide-3, Palmitoyl Pentapeptide-4, Polyglyceryl-4 Isostearate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Polyhydroxystearic Acid, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Diethylaminohydroxybenzoate Hydroxybenzoyl Hexyl Benzoate, Glyceryl Behenate/Eicosandioate, Glyceryl Tribehenate/Isostearate/Eicosandioate, Disteardimonium Hectorite, Stearic Acid, Dextran, Propylene Carbonate, Polysorbate 20, Carbomer, Sodium Lactate, Magnesium Sulfate, Tocopherol, Phenoxyethanol, (+/-) Titanium Dioxide, Zinc Oxide, Iron Oxide, Tin Oxide, Chromium Oxide, Aluminum Hydroxide, Ultramarines, Red 226, Silica, Mica, Alumina, Methicone, Dimethicone, Hydrogen Dimethicone, Diisostearyl Malate
How to use
Take an appropriate amount (roughly the size of a pearl) and apply it to your entire face. Apply additional layers to areas of particular concern.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It spreads easily and leaves a beautiful finish! When I applied it to my hand, the pink color seemed quite strong and I thought it might leave a white cast, but when I applied it to my face, it naturally made my skin look one shade brighter! It's also excellent as a makeup base, and even when I wear this with no powder foundation, it gives a beautiful glow and has good coverage, so I love it! It's great because it can be used daily or on the weekends. I didn't even notice my makeup coming off after a few hours.
I think it's a great primer because it reduces the appearance of dark circles and pores and evens out uneven skin tone! The pink color brightens up my face!
It's a fairly dark salmon pink, perfect for hiding dark circles. If your dark circles aren't too dark, I think this alone is enough without the need for concealer. I also used it on areas where I was concerned about dullness, such as the corners of my mouth and nasolabial folds, but it ended up smudging and smudging.
I'd been interested in this product ever since seeing Saki's Instagram, and recently I ran out of my foundation so I decided to buy it. It's so easy to use and perfect for everyday use, I absolutely love it! The light texture makes it easy to apply, spreads evenly, and really brightens my skin tone, naturally eliminating dullness and making my bare skin look beautiful! It's great because it doesn't smudge over time and contains moisturizing ingredients! On days off or when I want to give my skin a break, just this foundation and powder are enough to even out my skin and make it look beautiful!