SELVE
SELVE Color Setting Base SPF25 (03 Blue), 18g
SELVE Color Setting Base SPF25 (03 Blue), 18g
Rated 5.5 out of 7.0 on @cosme, Japan's largest beauty review site
A color-correcting makeup base, SPF25, that neutralizes redness, in 03 Blue.
✓ 100% authentic, bought in Japan
✓ Ships from Tokyo in 3 business days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Color Setting Base is an 18g color-correcting makeup base, SPF25 PA++, that evens skin tone and preps for foundation. Shade 03 Blue neutralizes redness and adds clarity for a more even, transparent-looking complexion. Smoothed over skincare, it corrects tone and adds daily sun protection before makeup.
Why it's different
A blue tone neutralizes redness for a more even, clear-looking complexion.
Evens skin tone and preps a smooth canvas for foundation.
SPF25 PA++ adds daily sun protection under makeup.
Key ingredients
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How to use
1. After your skincare, take an appropriate amount.
2. Spread it evenly over the face, or just where you need color correction.
3. Follow with foundation.
SELVE Color Setting Base SPF25 (03 Blue), 18g
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What does the blue shade correct?
Blue neutralizes redness, so it evens out flushed or red-toned areas and adds a clearer, more transparent look to the skin.
Does it protect from the sun?
Yes, it offers SPF25 PA++, adding daily sun protection while it corrects tone and preps for makeup.
Where should I apply it?
Spread it over the whole face for an even tone, or use it just on red-toned areas like the cheeks and nose.
Do I use it under foundation?
Yes. Apply it after skincare and before foundation, as a color-correcting base that also sets a smooth canvas.
We ship internationally from Japan!
International Delivery Rates
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does international shipping take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan. As of 22 July 2026:
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
These are estimates only. Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. We offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I have to pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
What our customers are saying
It's a fairly dark salmon pink, perfect for hiding dark circles. If your dark circles aren't too dark, I think this alone is enough without the need for concealer. I also used it on areas where I was concerned about dullness, such as the corners of my mouth and nasolabial folds, but it ended up smudging and smudging.
It spreads easily and leaves a beautiful finish! When I applied it to my hand, the pink color seemed quite strong and I thought it might leave a white cast, but when I applied it to my face, it naturally made my skin look one shade brighter! It's also excellent as a makeup base, and even when I wear this with no powder foundation, it gives a beautiful glow and has good coverage, so I love it! It's great because it can be used daily or on the weekends. I didn't even notice my makeup coming off after a few hours.
I think it's a great primer because it reduces the appearance of dark circles and pores and evens out uneven skin tone! The pink color brightens up my face!
I'd been interested in this product ever since seeing Saki's Instagram, and recently I ran out of my foundation so I decided to buy it. It's so easy to use and perfect for everyday use, I absolutely love it! The light texture makes it easy to apply, spreads evenly, and really brightens my skin tone, naturally eliminating dullness and making my bare skin look beautiful! It's great because it doesn't smudge over time and contains moisturizing ingredients! On days off or when I want to give my skin a break, just this foundation and powder are enough to even out my skin and make it look beautiful!