It's easy to remove and go to sleep! If you just use this when you want to go to bed right away, you'll be thankful for this product the next day. When wiping with a cotton pad, if you use a water cleanser, the cotton pad can easily become fuzzy and rub against your skin after repeated use. This lotion makeup remover has the thickness that is characteristic of lotions, so it spreads smoothly. I tend to get redness and dryness on my cheeks easily, but I didn't feel any dryness with this makeup remover. I also bought some for my mother and sister!