&be
(Restocking) ＆be Color Treatment (V.Blue), 180g
(Restocking) ＆be Color Treatment (V.Blue), 180g
@cosme rating: 5.1/7.0
A color treatment that repairs damage and prevents orange dullness
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A long-awaited color treatment that repairs damage while preventing high-tone and brown colors from becoming orange and dull. POINT 1: Violet x Blue, exclusive to &be HAIR. Focuses on violet x blue, the opposite color of orange and yellow. While adding blue to high-tone, it brings out transparency by maintaining an ash feel for color levels 6 to 10, making the ideal color sustainable. It is even more blue than &be Color Shampoo V. Blue, so it is recommended for those whose hair tends to turn orange. *Hair color development. POINT 2: Repairs damage while making color last longer! A color treatment specialized for intensive care of the ends of hair, which should be used together with a color shampoo that firmly massages the roots with fluffy foam. If used together, the time for each product to be left on can be reduced to 1 to 2 minutes. In addition, hydrolyzed wool cuticle protein and quaternium-33 intensively repair damage. It keeps the color of the ends of hair, which are prone to losing color, and achieves a smooth, shiny and cohesive finish. POINT3 - Formulated to be gentle on scalp and hair. No microplastic beads, mineral oil, parabens, ethanol, or UV absorbers. Natural origin index of 88%. compliant with ISO16128, including water. Patch tested, gentle on skin. does not guarantee that skin problems will not occur in all people.
Ingredients
How to use
1) After shampooing, dry your hair with a towel or other item, then apply an appropriate amount evenly and leave it for about 3 minutes. (For medium-length hair, the amount is about two ping-pong balls in size.) 2) Rinse thoroughly until the color disappears. 3) Dry your hair with a towel and dry thoroughly with a hair dryer. *If you have allergies or sensitive skin, we recommend performing a patch test before use. *The finished color and feel may vary depending on the individual.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I bought the blue one. I haven't used it by itself yet, but I've mixed it with pink to make a pale? Dull pink. ♪ The pink color is strong, so it works best with a 5:2 or 3:1 ratio, more blue and less pink. The color payoff is great, so if you get your hair bleached at the salon and then use this color treatment at home, it's perfect! It's great value for money! I like how it makes my hair smooth and manageable. I'll be buying it again soon. ♪
I dyed my hair red and have been using Fiole's Pink Shampoo to maintain it, but it's starting to turn orange, so I bought this. (I've only bleached the ends. Before I dyed it red, it was as high a tone as I could get with color.) I only left it for about three minutes, but it dyed my hair really nicely. I think it would take on even more color if I left it a little longer. I've also used Manic Panic and Encheres, and this dyes my hair just as well. It's also extremely effective as a treatment, making it feel nice to the touch and smelling great! One thing to note: it stains really easily, so be sure to wear gloves and rinse it off immediately if it drips in the bath...it stains in no time... (If it does stain, you can just use bleach to remove it.) It seems like an easy way to maintain red or pink, so I'll be buying it again.
When I use this, my hair stays in place after using a hair dryer and the redness seems to calm down.
It dyes hair incredibly well! I bought a second bottle. It dyes hair a very deep pink, so if you're not looking for that much, I think it would be good to pair it with something like Encheres white, which is a different brand. If you're just looking for a subtle color to slow down the fading, I think shampoo alone is enough. However, since it dyes hair so well, it's hard to remove hair that gets on your hands or on the wall, and it's harder to remove than Encheres, so gloves are essential.
●I dyed my hair pink, so I bought this to help the color last longer. ●My hairdresser told me that using a color shampoo is more effective than using a treatment, but I thought, "If that's the case, using both would make the effect last longer," so I bought and am using both the pink shampoo and this treatment. ●Based on reviews, I mix this treatment half and half with another treatment (a regular, colorless type) and use it several times a week. ●I'm not sure if it's the shampoo or the treatment, but it's been a month since I colored my hair, and I haven't noticed any color fading! ●Aside from color retention, it's also effective as a treatment, so I'm grateful. →I'll wait a little longer before deciding whether to purchase again. Be careful, though, as the color tends to drip onto the bathroom floor and leave residue.