This fluoride-free, cavity-preventing toothpaste gel for children ages 3-7 is made with over 95% naturally derived ingredients. It contains the mineral components that make up teeth. Our proprietary "Mineralin Kids" formula strengthens and protects newly erupted permanent teeth, which are prone to cavities. Because it's an oral product, it's formulated with carefully selected ingredients and is additive-free, so it's safe even if swallowed. The ice cream flavor makes brushing your teeth as enjoyable as a dessert after a meal. Contains the cavity-preventing ingredient "Mineralin Kids." "Mineralin Kids" is a mineral and xylitol complex developed exclusively at WDS Research Institute, our in-house research facility, which holds over 50 patents. It contains phosphorus and calcium (calcium glycerophosphate (lubricant)) and magnesium (magnesium chloride (thickener)), which are highly absorbable minerals, helping to maintain healthy teeth. Contains 12% xylitol. This toothpaste contains six times the usual concentration of xylitol (a sweetener) compared to our previous product, which does not produce the acid that causes tooth decay. Brushing helps prevent tooth decay. The flavors are specially formulated by the Flavor Chemistry Laboratory to accommodate changes in taste buds as children age. Because baby teeth are very soft and prone to cavities, daily care is important. The dessert-like flavors encourage children to brush their teeth after meals, making brushing fun and a fun habit.