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(Restocking) ＆be UV Milk E SPF50 (Standard) with Natural Orange & Lavender Scent, 100g
(Restocking) ＆be UV Milk E SPF50 (Standard) with Natural Orange & Lavender Scent, 100g
@cosme rating: 4.9/7.0
Evolved to the highest UV protection level of SPF50+ and !
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Now with maximum UV protection of SPF50+ and ! This sunscreen, which also provides a soft makeup effect, has been updated with a new look. POINTS 1. Now with maximum SPF of SPF50+ and . 2. Luxurious packaging you'll want to carry with you at all times. 3. Large-capacity versions come in convenient tube containers, while reducing plastic use by 75%. POINT 1 - Non-chemical formula provides high UV protection of SPF50+ and . Gentle on skin and the environment, it protects against UV rays. The refreshing, water-based texture blends easily and feels light and non-sticky. Furthermore, our unique manufacturing process minimizes the harshness and white cast that are common issues with UV scattering agents, resulting in a comfortable application and a finish without a white cast. *Free of UV absorbers. POINT 2 - A soft makeup effect that creates translucent, beautiful skin with a refined texture. Formulated with emollient ingredients*1 and delicate pearls*2 for a moisturized, radiant, and radiant complexion. Light-enhancing effects brighten bare skin. *1 Dimer dilinoleic acid (phytosteryl/isostearyl/cetyl/stearyl/behenyl) *2 Synthetic fluorphlogopite. POINT 3 - Protects skin from environmental stressors. Luxuriously formulated with ingredients such as Scutellaria Baicalensis Root Extract*3 and Cureberry R (Bilberry Leaf Extract)*3 to protect bare skin from environmental stressors such as PM2.5, pollen, cigarette smoke, and exhaust fumes, and to reduce roughness, as well as ingredients such as Rosa Rosa Extract*3 and Somei-Yoshino Cherry Leaf Extract*3 to prevent roughness and dryness caused by UV rays. Additionally, the highly functional moisturizing ingredients "Treme fuciformis polysaccharide," "Aphanothece sacrum polysaccharide*3," and "Lipidure R (Polyquaternium-51)*3" protect skin from dryness, keeping it moisturized and smooth. *3 All moisturizing ingredients. POINT 4 - Gentle on the skin, soap-free. Free of UV absorbers, petroleum-based surfactants, mineral oil, parabens, ethanol, synthetic antioxidants (tar-based pigments), synthetic fragrances, and microplastic beads. No special cleanser is required; it can be removed with soap or body wash, making it suitable for the whole family. Enjoy the refreshing scent of natural orange and lavender. Patch tested and non-comedogenic. (This does not guarantee that skin problems or acne will not occur in all users.)
Ingredients
How to use
Take an appropriate amount in your hand and spread it evenly over your face and body. To maintain its sunscreen effect, reapply frequently. To remove, wash thoroughly with well-lathered soap or other cleanser.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's gentle on the skin, so you can use it with confidence! I used it about 5 years ago when it was a pump type, and I thought it had no flaws then either. I've been trying out department store makeup primers lately, but I often found they didn't seem worth the price, so I decided to try this one I used a long time ago. It's actually a pretty good product, doesn't dry out the skin, brightens the skin, and is good value for money. I have dry skin, so I like the fact that it doesn't smudge and I use it in the winter, but if you have oily skin or sweat a lot in the summer, it might come off easily. When I'm at work, powder is enough!
I bought this because I thought it would be something I could use with my elementary school-aged daughter. I liked the scent, it came off with soap, and it was hypoallergenic, which were the deciding factors for me. It doesn't spread easily, but it's non-greasy and I feel safe knowing that it can be used on babies. The amount isn't very large, so I'll mainly use it on my face.
It was not sticky and was very easy to apply. My makeup went on well after application. I'm sure it varies from person to person, but I'm glad I bought it. If you're interested, I recommend picking it up and giving it a try.
I keep buying this! It may not be suitable for people who don't want a white cast, but my neck is darker than my face, so I use it on my neck to match the color of my face! It's very smooth to apply!
It is easy to use and doesn't feel sticky after application.