ByUR
ByUR Serum Fit Veil Day UV Essence SPF50, 40ml
ByUR Serum Fit Veil Day UV Essence SPF50, 40ml
Rated 4.3 out of 7.0 on @cosme, Japan's largest beauty review site
A tone-up UV essence, SPF50+, that protects and brightens with a sheer pink veil.
✓ 100% authentic, bought in Japan
✓ Ships from Tokyo in 3 business days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Serum Fit Veil Day UV Essence is a 40mL day UV essence, SPF50+ PA++++, that protects skin from the sun while brightening the complexion with a sheer pink veil. Its light, serum-like texture spreads easily without white cast, evening tone and adding a natural glow, and it works as a makeup base. Skincare ingredients keep skin comfortable through the day.
Why it's different
SPF50+ PA++++ sun protection with a brightening, tone-up finish.
A sheer pink veil evens tone and adds a natural glow, no white cast.
A light, serum-like texture that also works as a makeup base.
Key ingredients
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How to use
1. After your skincare, take an appropriate amount.
2. Spread it evenly over the whole face.
3. Use enough for full sun protection, then follow with makeup.
ByUR Serum Fit Veil Day UV Essence SPF50, 40ml
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
Is it a sunscreen or a base?
Both. It offers SPF50+ PA++++ sun protection and works as a brightening makeup base with a tone-up finish.
Does it leave a white cast?
No. Its light, serum-like texture spreads a sheer pink veil that brightens without white cast.
What finish does it give?
It evens the skin tone and adds a natural glow with a sheer pink veil, for a healthy, brightened look.
How much should I use?
Use a generous, even layer, since applying too little will not give the full SPF50+ protection.
We ship internationally from Japan!
International Delivery Rates
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does international shipping take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan. As of 22 July 2026:
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
These are estimates only. Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. We offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I have to pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
What our customers are saying
I love using this product because it can be removed with soap and is zinc oxide-free. My mouth tends to get dry in the afternoon, but this product keeps my lips moisturized and doesn't dry out my mouth even after using it all day.
This may be a characteristic of this brand, but it has a great shine. Therefore, oily skin tends to get shiny easily. However, if you wipe it off with a tissue and then apply makeup, it leaves an incredibly beautiful finish and doesn't smudge easily. It doesn't dry out your skin. It slightly brightens your skin tone, so in the winter, when I wear a mask, I use this and the Serum Fit Concealer from the same brand (which also doesn't dry out! Highly recommended!) to cover any imperfections and finish up. It takes a little effort, but the cost performance is good and I keep buying it. I recommend it to people who like shiny skin.
It spreads easily, and since I'm wearing a mask, I just apply powder on top of it. It's also easy to remove, which is great.
There are several types of By Your foundation, but I like this Veil Day foundation the best! I mainly use it to tone up my neck, and it has a hint of pink to it, so it tones up my skin naturally, which is my favorite!
It spreads easily, and since I'm wearing a mask, I just apply powder on top of it. It's also easy to remove, which is great.