EKATO.
Ekato. Lifting Color Filter UV SPF50 (01 Pure Pink), 30g
Ekato. Lifting Color Filter UV SPF50 (01 Pure Pink), 30g
@cosme rating: 5.1/7.0
Easy 30-second editing! Wear a natural skin beauty filter
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This non-chemical sunscreen and serum primer precisely replicates the skin settings of the SPF50+/PA++++ app filter, quantifying them for accuracy. Its refreshing, light texture, without any white cast, redefines the conventional wisdom of non-chemical sunscreens. It quickly smooths pores and uneven skin tone, revealing a filter-like natural beauty. Its luxurious formula, containing 91% serum and 19 skin-beautifying ingredients, has a skin-beautifying function that plumps and lifts the complexion with each use. It's free of UV absorbers and surfactants, making it suitable for sensitive skin, and it's gentle and gentle on your skin 365 days a year.
Ingredients
How to use
Take a pearl-sized amount and gently spread it over your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I tried it as a magazine supplement and liked it, so I was torn between the pink and beige and ended up buying the pink. It's fragrance-free, spreads easily, and is safe for sensitive skin without irritation. The natural finish and subtle shine make it perfect for everyday use. It doesn't smudge into pores, so it doesn't break down noticeably, even at night. I hope it won't dry out my skin in the winter.
It's non-chemical and the feel and finish are great. It makes my skin look beautiful and my skin feels great after I remove it.
It's smooth and light, has excellent sun protection and beauty benefits, is sweat-resistant, and is gentle on the skin, so it's great!
One sunscreen primer is enough.
{It spreads smoothly and has a bouncy texture!} It has a gel-like texture and spreads smoothly. It feels bouncy after application. I usually use SK-II, but I prefer the feel of this product. However, it doesn't tone up my skin that much. It blends well with my skin. I like the feel, so I'm considering buying it again!