The Ordinary
The Ordinary Hero Set (Standard Items)
The Ordinary Hero Set (Standard Items)
@cosme rating: 4.7/7.0
A hero set of classic items
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
N10+Z1 Face Serum 30mL (Actual Product) - HA2+B5 Face Serum 30mL (Actual Product) Formulated with niacinamide*3, provitamin B5*2, hyaluronic acid*1, and more, this set provides essential skin support. This perfect duo can be used daily to achieve a smooth, plump, and radiant complexion. Hyaluronic Acid 2%*1 + Provitamin B5*2 (Product Name: HA2+B5 Face Serum) This water-based formula contains five types of hyaluronic acid (low, medium, and high molecular weight) and advanced hyaluronic acid crosspolymer*5, delivering moisture deep into the stratum corneum for a plump, radiant appearance. Niacinamide*3 10% + Zinc 1%*4 (Product Name: N10+Z1 Face Serum) focuses on skin's vitamins and minerals. This water-based serum brightens, smooths, and evens out the appearance of skin. It contains 10% niacinamide*3, also known as vitamin B3. *1 Hyaluronic acid (sodium hyaluronate): moisturizing ingredient *2 Provitamin B5 (panthenol): moisturizing ingredient *3 Skin conditioning ingredient *4 Value converted to zinc in PCA zinc (skin conditioning ingredient) *5 Sodium hyaluronate, hydrolyzed hyaluronic acid, sodium hyaluronate crosspolymer: moisturizing ingredients
Ingredients
N10+Z1 Face Serum: Water, Niacinamide, Pentylene Glycol, Zinc PCA, Dimethyl Isosorbide, Ethoxydiglycol, Isoceteth-20, Xanthan Gum, Tamarind Gum, Phenoxyethanol, Chlorphenesin
How to use
Apply to clean skin after washing your face. Take an appropriate amount onto your palm. We recommend using it morning and night.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It has a thick texture that is great for pore care and is comfortable to use.
I like how it feels like it sticks to the skin. It's also inexpensive, so I can use it as much as I want.
I bought this as part of a hyaluronic acid set at the end of the year. This is my second bottle. I'm trying out a variety of products, so I'm not sure which one is working, but for now, it does make my skin smooth. The hyaluronic acid is smooth, so at night I use it in the following order: hyaluronic acid (every 2-3 days) → lotion → this niacinamide → emulsion → cream, and then every 2-3 days I use a mask in between. I haven't seen any results with my pores yet, but I think consistency is important, so I'm grateful that it's easy to obtain and reasonably priced. I'll buy it again.
I'm not sure about the effectiveness yet, but it doesn't cause any irritation, so I'll keep using it!
It spreads well even with a small amount, so I think it's good value for money. I would say the effect on the skin is neither good nor bad.