Protects color-treated hair and maintains the beauty of your color. Color-treated hair shampoo. *Product images may differ from actual product due to packaging changes. This daily shampoo for color-treated hair features new technology, gently cleansing while protecting color-treated hair and preserving the beauty of your color with coconut and palm-derived cleansing ingredients*1. Silicone-free, it leaves hair feeling smooth and shiny without weighing it down. 94% natural origin index (including water) ISO 16128 compliant. An aromatic blend of pure floral and botanical essences, including Osmanthus, Orange, Cypress, and Cedarwood. *1 Infused with the power of plants: Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, and Sodium Cocoyl Methyl Taurate. Vibrant hair color. Longer, more beautiful. This new color-treated hair home care system, equipped with plant-derived ingredients, maintains the beautiful luster of your newly colored hair*2. Bring the vibrant beauty of freshly colored hair, even to hair prone to fading. 94% naturally derived ingredients*3. Sulfate-free, vegan*4. *2 Up to 24 washes*3 "Naturally derived ingredients" is based on the ISO16128 definition of natural ingredients, meaning that the majority of the ingredients are derived from plants, non-petroleum minerals, or water. 94% is also the approximate average value calculated by Aveda for color control shampoos and conditioners. *4 No animal testing is conducted and no animal-derived ingredients are used.