Hada Labo
Hada Labo Shirojun Medicated Whitening Lotion Rich Large Pump, 400ml
Hada Labo Shirojun Medicated Whitening Lotion Rich Large Pump, 400ml
@cosme rating: 4.5/7.0
A medicated whitening lotion that leaves skin moisturized, smooth and translucent.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
"Hada Labo Shirojun Medicated Whitening Lotion, Moisturizing Type" is a moisturizing medicated whitening lotion that focuses on moisture and whitening. It contains white tranexamic acid★ as an active whitening ingredient and allantoin, an active ingredient for preventing rough skin. It also contains vitamin C derivative*, vitamin E, Job's Tears extract**, Job's Tears fermented extract, and two types of hyaluronic acid☆ as moisturizing ingredients for skin conditioning. It moisturizes while preventing acne, leading to smooth, supple skin. It is mildly acidic. It is fragrance-free, colorant-free, mineral oil-free, alcohol (ethanol), and paraben-free. Whitening: Inhibits melanin production and prevents blemishes and freckles.★: Tranexamic acid*: Vitamin C magnesium phosphate**: Job's Tears extract☆: Hydrolyzed hyaluronic acid (nano-sized hyaluronic acid), sodium hyaluronate-2. This product is not classified as a dangerous item under the Aviation Law. (Quasi-drug)
Ingredients
Tranexamic acid, allantoin
How to use
After washing your face, take an appropriate amount in the palm of your hand, apply it to your skin, and gently press it in to absorb. Whitening ingredient crystals may adhere to the pump. If this occurs, wipe them off with clean gauze before use.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I saw it in Kazunosuke's video and bought it as a set with the lotion. Since I started using it, I feel like my skin has become less rough, and even if I do get acne, it seems to heal faster, probably thanks to the allantoin. It has a thick texture and is very moisturizing, but I personally think it would be good to use the cream as well as the set in the dry winter months. It's only been a month since I started using it, so I haven't really noticed any whitening effects yet, but I'm looking forward to seeing results in the future!
Maybe because I have sensitive skin, when I use this, I feel a slight irritation and my skin gets slightly red. Sometimes it doesn't hurt, but every time I use it, my skin gets red, so it might not be a good fit for me. The slight pain and redness are temporary and go away quickly, and I don't dislike the feel of it, so I plan to mix just one pump with another lotion or apply it generously to my body until it's all used up. As for Hada Labo's other lotion, the non-whitening one suits me better, so I'll use that instead.
I usually choose a refreshing lotion, but since it's winter, I went for a moisturizing one. Lately, I've been applying it on a cotton pad. I have dry skin, but so far I haven't had any problems and it's been a pleasure to use. I'd like to buy Shirojun Premium next.
It really doesn't irritate my skin. I've been using it for a long time.
I saw it in Kazunosuke's video and bought it as a set with the lotion. Since I started using it, I feel like my skin has become less rough, and even if I do get acne, it seems to heal faster, probably thanks to the allantoin. It has a thick texture and is very moisturizing, but I personally think it would be good to use the cream as well as the set in the dry winter months. It's only been a month since I started using it, so I haven't really noticed any whitening effects yet, but I'm looking forward to seeing results in the future!