HERA
(Restocking) HERA Rouge Classy (#301 Soul Red)
(Restocking) HERA Rouge Classy (#301 Soul Red)
@cosme rating: 5.1/7.0
A classic lipstick with a luxurious sheen
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A delicate and effortless smoothness for your lips. Signature Rouge with sophisticated color and luxurious shine. A dense sheer color coating that lasts for 12 hours. The new Luxury Anchor Fit Formula is made with a perfect balance of pigments, waxes, and oils. The rich color lasts for 12 hours without staining your lips. A dense, sophisticated sheer finish gives your lips a moist and elegant shine. Elegant smoothness and light wearability. While providing rich color, the luxuriously smooth and spreadable texture wraps around your lips softly and moistly, providing a light wearability that feels like it is one with your lips. It blends beautifully and supplely, giving your lips a soft and plump impression. Moisture-rich, moist and glossy texture. Contains four types of plant-derived moisturizing ingredients for a moist and comfortable feeling on your lips. The moisturizing feeling supports beautiful color and luxurious luster. You won't want to let go of the silky smooth feeling you feel at the first application and the moist feeling you get the moment you apply it. According to our research, results may vary from person to person Sunflower seed wax, acacia dealbata flower wax, camellia flower extract, jojoba ester. all moisturizing ingredients.
Ingredients
How to use
Apply directly to lips or use a lip brush to apply to lips.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
The color is good, and it dries out a little. It doesn't come off easily. There's no strange smell. I won't buy it again.
I love Jennie so I bought it. It's Korean and the lipstick lasts the longest. It's not a tint but it doesn't come off even after eating and drinking until the evening. I bought 479 City Brown and it makes my lips look sexy and elegant. HERA cosmetics are really the best, especially their lipsticks are divine.
The color was a lighter brown than I expected. A small amount goes a long way when applying directly, but the lipstick itself is thick, so a mirror is essential. The texture is matte, but it doesn't dry out or come off easily. Considering the price, I don't think I'll be buying it again.
I'm a cool winter skin tone, but I got tired of dark berry pinks, so I bought this. If I apply it heavily, it gives me a slightly bubbly look, so I apply it lightly over lip balm to add a healthy glow and it blends in. Some lip products can cause allergic reactions, but this lip product doesn't, so I'm glad I can use it without worry. When I want a more trendy look, I use Soul Red. This suits cool winter skin tone better. Lol
I was tired of glossy lipsticks, so I bought this. Good points: It doesn't dry out, it applies smoothly, and the packaging feels luxurious! Bad points: None so far. The color doesn't last, so I don't think it's suitable for people who prioritize color retention.