shu uemura
shu uemura Kinucare Glow Up (BR 781)
shu uemura Kinucare Glow Up (BR 781)
@cosme rating: 4.9/7.0
Introducing Kinukea Glow Up, a plump, toned-up lip product.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Your lips and complexion will be beautiful. The birth of Kinukea Glow Up, a plump tone-up lip. The new tone-up nude lip for Asians has a natural complexion that blends into the skin. In an instant, the complexion will be radiant with a beautiful shine. Contains skin care ingredients including the unique "Care in Color Moist Complex*". A thick, moisturizing thin film veil adheres tightly to the lips, keeping them plump and juicy for a long time. *Camellia seed oil. skin conditioning ingredient. , Camellia flower extract. skin conditioning ingredient. , Squalane. moisturizing ingredient. , Ceramide NP. protective ingredient. , Sodium hyaluronate. moisturizing ingredient. Glycerin. moisturizing ingredient. BR 781 choco drizzle Chocolate drizzle --. Precautions for storage and use. When storing, store in a cool, dry place away from direct sunlight.
Ingredients
How to use
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Kinukea Glow Up is so cute. Plum Jelly is my go-to, but the two shades I bought this time are soft and perfect for the coming season. They don't dry out my lips even when I reapply them, so I think I'll keep using them.
I bought the limited edition pearl cut pink for the holidays. I saw a YouTuber using it, so the color was just as I expected. I use it with other lipsticks and arrange it to suit my taste. I'm glad I bought it.
I purchased 343 Apricot Strobe. It's a cute, spring-like color like strawberry jam. It's not matte, but it feels smooth and matte after application. The color is sheer and light. It can be layered over other stick-type lipsticks. I found the color to last longer when I applied it over other lipsticks. Personally, I found it to be drying. It's best to moisturize before applying. Or, you can layer it over a gloss. As others have said, it has a strong smell (taste), so I recommend trying a tester first.
Vivid winter. For my own reference. I was looking for a lip color that wasn't too flashy and wouldn't fade. First, I had the same color of Kinukea Nude touched up, and although the color was nice, there was something. something that needed to be done! So this is the product the beauty advisor brought next. If you apply it thinly, it's subtle, and if you apply a lot, the color comes out, and if you leave it for a while after applying it, it blends in even if you apply a lot. However, if I apply it alone, I feel like my lips dry out too quickly, so after the color blends in, I use a colorless lip balm on top.
The scent and taste are not good, but I like the color. It feels natural and not flashy. I will buy it again!