INOUI
INOUI Liquid Foundation SPF50 (03) (Floral Fruity Chypre)
INOUI Liquid Foundation SPF50 (03) (Floral Fruity Chypre)
@cosme rating: 5.2/7.0
Liquid foundation for fresh, radiant skin
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This liquid foundation enhances your natural facial features, complexion, and even skin texture, leaving you with a fresh, radiant complexion. It lasts all day and lasts. SPF50+ PA++++. *Tested to last 13 hours (according to manufacturer; results may vary).
Ingredients
Water, Dimethicone, Diphenylsiloxy Phenyl Trimethicone, Titanium Dioxide, Glycerin, Ethylhexyl Methoxycinnamate, Butylene Glycol, Trimethylsiloxysilicate, Polymethylsilsesquioxane, PEG-9 Polydimethylsiloxyethyl Dimethicone, PEG-10 Dimethicone, Diethylamino Hydroxybenzoyl Hexyl Benzoate, 2-O-Ethyl Ascorbic Acid, Tocopheryl Acetate, Glutamic Acid, Sodium Hyaluronate, PEG/PPG-19/19 Dimethicone, C13-16 Isoparaffin, Disteardimonium Hectorite, Aluminum Hydroxide , Bis-Butyl Dimethicone Polyglyceryl-3, Isostearic Acid, Stearic Acid, Trisodium EDTA, C10-13 Isoparaffin, Tetrahydrotetramethylcyclotetrasiloxane, Sodium Citrate, Lithium/Mg/Sodium Silicate, Tocopherol, Tetradecene, Citric Acid, BHT, Sodium Metabisulfite, Triethoxycaprylylsilane, Sorbitan Sesquiisostearate, Silica, Magnesium Myristate, Zinc Oxide, Alumina, Dextrin Palmitate, Phenoxyethanol, Sodium Dehydroacetate, Fragrance (Parfum), Iron Oxides, Barium Sulfate, Mica, Synthetic Fluorphlogopite
How to use
Shake well before use. Use after preparing your skin with your skincare or makeup base. We recommend using it in conjunction with an Inwi makeup base that provides UV protection. Apply an appropriate amount to five areas of your face (both cheeks, forehead, nose, and chin), then spread it over your entire face. Using too little will result in insufficient UV protection. .When first using, press the dispenser several times until the contents dispense. .Do not remove the dispenser completely. Opening it halfway through may make it difficult to dispense. .Be careful not to get it in your eyes, and if it does get in your eyes, rinse immediately. .After use, wipe the opening of the container thoroughly and be sure to close the cover cap properly. .If it gets on your clothes, rinse thoroughly with detergent immediately. .This product is made of glass, so please handle with care and avoid dropping it. .Due to the nature of the product, a clear liquid (emollient ingredient) may occasionally come out, but this does not affect usability or the finish. .Due to extreme temperature conditions, colored stripes may appear on the surface of the wall, but this does not affect use. .Be careful of fire. .Do not store in direct sunlight or in high temperature locations. *The SPF and PA indications on the product are the results of applying 2 mg per 1 cm2 of skin, as specified in the international SPF test method.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's too good!!! I prefer liquid foundation. No matter how well-reviewed the foundations I've tried, I've never found one that surpasses the feel and texture of my usual CHANEL foundation. Surprise! I've found it! It's amazing. It gives a thin, semi-matte, foggy complexion. (I like semi-matte foundations because I can add shine later or use it as a base.) Some people say it's thin and doesn't have enough coverage, but it adequately covers dullness and light blemishes, and actually gives a natural, bare-skin look that's beautiful and natural. It's okay right after applying makeup in the morning! I look in the mirror during the day and think, "Huh? Isn't this amazing?" By the evening, it's amazing!!! I'm not naturally a makeup fanatic, but this one adheres well, stays natural, and doesn't smudge or turn yellow. This was a gift from Suzykirei. If I hadn't won, I would have never realized how great it is. Thank you!!!
I won a prize on Suzykirei! Thank you so much! I'm so happy! I usually use Maquillage Essence Liquid Soft Beige 10, and when I first applied this one, I thought it would have a very strong orange flavor and wouldn't suit me, but when I applied it, it surprisingly blended in perfectly. It spreads incredibly well, and if you want to spread it, it glides on seamlessly, and it's highly moisturizing! However, it didn't offer much coverage, so I needed a concealer for darker blemishes. Even dabbing multiple layers didn't cover my blemishes. However, perhaps it's the lighting, but it really does create a clean, crisp finish, and I think it would look amazing on someone with beautiful skin. I think it's great for the dry winter months. I'm not sure how it will fare in summer...it's so moisturizing, so it might break down more easily.
I received 02 from Suzykirei. Thank you. My skin is darker than normal, and 02 felt a little dark when I applied it, but it was perfect on my skin. I use Shiseido's serum foundation in size 240. It doesn't dry out my skin at all. I used it with Credo primer and it gave a light, natural finish. The coverage is low, but since I have thin skin, maybe that's fine. Essence Skin Glow is more moisturizing and has a radiant finish. This one has a strong SPF, so I think I can use it until just before summer. At this time of year, I don't really mind it coming off. The price is a bit high, but it's a bit of a downside.
Skin type (light, combination skin, blemishes and acne scars have been laser treated). Since I have light skin, I want to avoid the application process as much as possible, so I always mix Credo primer and foundation in a 1:1 ratio. It doesn't have much coverage, but it makes my skin look like someone who has naturally beautiful skin. I used it in winter (January) and it stayed in place until the evening, and there was no dullness. I didn't notice any dryness either. I have combination skin, so my nose always gets oily no matter what I use, but this combination is great because it doesn't accumulate in wrinkles or on my nose. I won a giveaway at Suzykirei this time, and with this quality, I would buy it myself even after I've finished using it. It's great!!