HERA
HERA Silky Stay 24H Longwear Foundation EX (Renewed) SPF20 – 23C1 Pink Beige, 30g
HERA Silky Stay 24H Longwear Foundation EX (Renewed) SPF20 – 23C1 Pink Beige, 30g
@cosme rating: 5.4/7.0
Freshly applied, smooth, silky skin that lasts all day
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
SILKY FINISH: Micro-pulverized pigments applied through a micro-crushing process thinly cover unevenness, creating a silky finish that reveals the most beautiful skin texture. 24H LONGWEAR: Medium to high coverage that can be built up by layering for a natural, bare skin finish. 24H LONGWEAR: Silky fit formula provides coverage, shine, and color for 24 hours*, beautifully lasting and resistant to smudging, creating silky skin all day long. SMOOTH TEXTURE: Formulated with hydro-wrapping pigments (pigments processed with wax) and hyaluronic acid (moisturizing ingredient), it spreads gently like skincare, providing a soft application and a moist feeling. *According to our research, results may vary from person to person.
Ingredients
How to use
Take one pump and apply it to the entire face using your fingers, brush, or sponge. Apply a small amount to areas of concern such as uneven skin tone.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Ingredients: Ethanol, zinc oxide, DPG-free. Finish: Matte adhesion. Fair coverage. Redness disappears, dark circles disappear with light. Over time, it doesn't crumble, but it's powdery. The color is quite light, as it's a Korean brand. If you don't buy a color two shades darker, the contrast between your neck and face will be awful (lol). The key to this is quick application, as it adheres well. The powdery finish means no need for face powder. I'm used to serum foundation-like textures, so it was difficult for me to use.
I was a little tired of glowy foundations, so I was looking for a matte one and found this one. It looks natural but provides solid coverage, and the finish is so beautiful I was impressed! If you apply a little more on areas you want coverage, it really hides pores beautifully. It's also good value for money because you don't need that much! As a man, 21c1 doesn't tone my skin at all, so it suits me perfectly! I haven't worn it all day yet, so I don't know how long it will last, but I don't think it's too drying. I plan to use it a lot from now on!
I was so impressed with the sample I received when I purchased something else, I agonized over it and finally purchased the actual product. It's a shame there aren't many stores, so I don't have many opportunities to see it. In spring and summer, I especially like foundations that are oily, resistant to shine, have high coverage, and don't easily smudge. My liquid foundation history has been from KOSDECO Zenwear to YSL All Hours Liquid, which I use as a single-use cosmetic. In fall and winter, I use KOSDECO Zenwear Glow and RMK Lasting Gel. I also use a variety of cushions. I was debating between this and Lancôme, but I chose this one because it's less drying and more comfortable on my skin than Lancôme. I'm a warm-toned person, and I usually use a shade one shade lighter than my standard shade, and 21N1 Vanilla was just right. It has strong adhesion, so I recommend applying it in small areas at a time. It has decent coverage and doesn't smudge easily. I can fix shine with a tissue, and it doesn't smudge easily. These days, this is my go-to for makeup on days when I don't want my makeup to smudge. I think anyone who likes similar foundations will definitely love this.
I was a little tired of glowy foundations, so I was looking for a matte one and found this one. It looks natural but provides solid coverage, and the finish is so beautiful I was impressed! If you apply a little more on areas you want coverage, it really hides pores beautifully. It's also good value for money because you don't need that much! As a man, 21c1 doesn't tone my skin at all, so it suits me perfectly! I haven't worn it all day yet, so I don't know how long it will last, but I don't think it's too drying. I plan to use it a lot from now on!
I used to be addicted to Lancôme liquid foundation, but now I use this one exclusively. The feel is the same as Lancôme, but HERA seems to tone-correct dull skin. Lancôme's BO01 is close to my dull complexion, but because my neck is paler, it always made my face look yellower. HERA's Vanilla shade looks too white when applied to just a part of my face, but after spreading it all over, it balances well with the color of my neck and makes my complexion look healthier. This product made me realize that it's important to choose a shade that makes your complexion look beautiful after application, rather than a shade that perfectly matches your complexion. I also like the stable packaging.