&be
(Restocking) &be Eyelash Serum
(Restocking) &be Eyelash Serum
Rated 5.0 out of 7.0 by Japan’s largest beauty community
Introducing a new eyelash serum containing carefully selected powerful beauty ingredients!
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
Couldn't load pickup availability

What it is
Formulated with "Pidoxidil", it gently cares for the eye area while giving you healthy eyelashes that make your eye makeup stand out. Pyrrolidinyldiaminopyrimidine oxide. moisturizing ingredient. The National Consumer Affairs Center of Japan issued a warning on August 8, 2019 regarding the use of eyelash serum products. Please read the instructions carefully before use to ensure safe and proper use.
Ingredients
How to use
After skin care, close your eyes and apply the serum along your eyelashes.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Since I started using it, I've been getting more compliments on my eyelashes, saying they're firmer and longer.
I've been using Yunth eyelash serum for a while and have noticed some positive results, but I found it stings sometimes, so I bought this. Just as the reviews said, it doesn't sting, and it's slightly sticky, so it adheres to the lashes and is easy to apply. I'm not sure how effective it is yet, so I'm looking forward to seeing how it works after I finish the bottle.
They've grown longer, and they've even started growing in places where there weren't any before! I've used eyelash serums from Clarins, Mary Quant, and Lancôme before, but I never really noticed any noticeable lengthening. Also, when I applied them before bed, my eyes would itch while I slept. This one doesn't itch, and I don't feel any irritation. They really do grow longer, and they're firmer, and my perm lasts longer. I apply it like mascara before bed, combing it out with a disposable screw brush (bought on Amazon).
I haven't even been using it for a month yet, and I have extensions, so I can't really tell if it's effective, but I feel like my eyelashes are falling out less. It's not a brush type, so it's a little hard to apply, and it stings quite a bit when it gets in my eyes. It's a good value for the money, as it comes in a generous size.
I was looking for a hypoallergenic eyelash serum and bought this. I use it every day and haven't noticed any dramatic changes, but my eyelashes seem to have gotten a little thicker and stronger. I often get irritated by eyelash serums, so I'm glad to have found a hypoallergenic product that doesn't irritate my eyelids.