SUQQU
SUQQU The Foundation SPF30 (115), 30g
SUQQU The Foundation SPF30 (115), 30g
Rated 5.3 out of 7.0 by Japan’s largest beauty community
SUQQU's most luxurious cream foundation
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Ingredients
How to use
Take 1-2 pearl-sized amounts with the spatula and gently spread from the center outwards using a foundation brush or your hands.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I really like how it makes my skin look beautiful. A small amount goes on well, so it's also very cost-effective. It gives a more lustrous look when applied with a brush, but the coverage is sufficient. I have dry skin, but I'm satisfied with the moisturizing power. However, it's a bit of a hassle to remove the lid.
I've been using Double Wear for years, but I switched to SUQQU as my primer and it's been great, so I was wondering how the foundation would do. Double Wear seems to have better coverage, but it's very drying after a while. I was also concerned about my skin's obvious tiredness. Does this foundation blend better into my skin in the evening? On the contrary, it feels more vibrant. I was actually surprised when I compared it using a skin diagnosis app and found that my skin looked older in the evening! It's expensive, but worth it.
I really like how it makes my skin look beautiful. A small amount goes on well, so it's also very cost-effective. It gives a more lustrous look when applied with a brush, but the coverage is sufficient. I have dry skin, but I'm satisfied with the moisturizing power. However, it's a bit of a hassle to remove the lid.
My best foundation. I have combination skin that tends to break down easily, but I went from powder to liquid to cream, and finally ended up with cream foundation. This was an eye-opener for me, as I had always assumed cream foundations would break down easily. By blending a small amount evenly, it stays put, and even if it does break down, it does so in a clean way. Perhaps it's because it fits well. (Be careful not to apply too much, as over-layering it can easily break down.) It doesn't have the most coverage, but that's easily compensated for with a makeup primer. My go-to makeup routine now is this cream foundation under Credo, finished with SUQQU's Oil Rich Glow Powder. It's a high-priced foundation, as it's known as a 10,000 yen foundation, but it gives me confidence in my skin, and it's my favorite foundation.
I've been using Double Wear for years, but I switched to SUQQU as my primer and it's been great, so I was wondering how the foundation would do. Double Wear seems to have better coverage, but it's very drying after a while. I was also concerned about my skin's obvious tiredness. Does this foundation blend better into my skin in the evening? On the contrary, it feels more vibrant. I was actually surprised when I compared it using a skin diagnosis app and found that my skin looked older in the evening! It's expensive, but worth it.