It's fragrance-free and alcohol-free, so it's safe for sensitive skin, dry skin, and even babies. The whole family shares it. It spreads easily and is easy to use all over the body, spreading smoothly and easily over a wide area. The pump design makes it easy to use quickly after a bath. It's moisturizing but not too heavy, and not sticky. With continued use, my skin has calmed down and flakiness has decreased. The large size means you can use it generously every day, making it great value for money!