shu uemura
Shu Uemura Rouge Unlimited Kinumatto (RD 163 Shu Red)
Shu Uemura Rouge Unlimited Kinumatto (RD 163 Shu Red)
@cosme rating: 5.5/7.0
An unprecedented comfort mat that provides a light and comfortable feeling that lasts for a long time.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
The "Rouge Unlimited Kinu" series will be gradually renamed to "Kinu Rouge" for each product and color number starting in January 2024. While the old and new names will be mixed on the shelves for a time, the performance and quality of the products will be the same. Furthermore, all products sold under the old name still have a sufficient shelf life until their expiration date. An unprecedented* comfort matte finish with a light, comfortable feel just like when you first applied it. Introducing Rouge Unlimited Kinu Matte, a new matte lipstick from Shu Uemura. Approximately 88% of the skincare formula gently envelops your lips, creating a sophisticated matte finish with a light, comfortable feel just like when you first applied it. Experience the tailored color that beautifully complements your skin tone and the silky smooth comfort of a comfortable matte finish now. *For Shu Uemura matte lipsticks
Ingredients
How to use
Apply to lips ------------------------------------------------ (Storage and usage precautions) This product is a delicate product characterized by its silky smooth and light texture. Therefore, please read the following precautions before use. When storing, keep in a cool, dry place out of direct sunlight. (Store in a place below 38°C.) Also, store upright with the lid facing up as much as possible. When using, unfold the product to within approximately 2cm. Take care when carrying it to avoid subjecting it to large impacts. ---------------------------------------------------------------
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I'm a summer type with a first-class cool undertone, and I like pale and muted colors. I also like matte finishes, so I bought this lipstick. It gives off a bright, cute pink vibe. It's light to the touch, and blends in so well you'll forget you're wearing it. One coat gives a soft, gentle color, and applying two or three coats makes it easy to adjust the intensity. It spreads easily when applied, and the surface quickly becomes matte once blended. It doesn't dry out, and I think it's a lipstick with good adhesion. It was so easy to apply that I would recommend it even to people who aren't big fans of matte lipsticks!
The texture is amazing! I used to have trouble with matte lipsticks smudging easily, but this lipstick never smudgings! The color lasts well, and I'd like to get other colors in the future.
Highly pigmented and lasts a long time
I'm a summer type with a first-class cool undertone, and I like pale and muted colors. I also like matte finishes, so I bought this lipstick. It gives off a bright, cute pink vibe. It's light to the touch, and blends in so well you'll forget you're wearing it. One coat gives a soft, gentle color, and applying two or three coats makes it easy to adjust the intensity. It spreads easily when applied, and the surface quickly becomes matte once blended. It doesn't dry out, and I think it's a lipstick with good adhesion. It was so easy to apply that I would recommend it even to people who aren't big fans of matte lipsticks!
It's a very cute color that's perfect for autumn yellow skin tones.