PRIOR
(Restocking) Prior Highly Moisturizing Whitening Emulsion SPF50, 31ml
(Restocking) Prior Highly Moisturizing Whitening Emulsion SPF50, 31ml
Rated 4.5 out of 7.0 by Japan’s largest beauty community
Even coverage, no-foundation, beautiful skin medicated emulsion (for daytime use)
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Moisturizing, even coverage, beautiful skin without foundation. Highly moisturizing whitening emulsion. See-through coverage. Just one bottle after applying lotion in the morning. Evenly covers signs of aging, protects skin from UV rays, and keeps skin moisturized. Suppresses melanin production to prevent blemishes and freckles. Reduces the appearance of fine lines caused by dryness. Pleasant, subtle aroma of aromatic bouquet.
Ingredients
Tranexamic acid*, water-soluble collagen (F), sodium hyaluronate (2), sugar squalane, saxifrage extract, winged bean extract, concentrated glycerin, purified water, methylpolysiloxane, methylphenylpolysiloxane, dipropylene glycol, 2-ethylhexyl paramethoxycinnamate, decamethyltetrasiloxane, PEG-9 polydimethylsiloxyethyl dimethicone, bis-butyldimethicone polyglyceryl-3, polyoxyethylene-methylpolysiloxane copolymer, aluminum hydroxide, stearic acid, 2-[4-(diethylamino)-2-hydroxybenzoyl]benzoic acid hexyl ester, dimethyl distearyl ammonium hectorite, trisodium edetate, polyoxyethylene (17) polyoxypropylene (4) dimethyl ether, tetrahydrotetramethylcyclotetrasiloxane, sodium citrate, anhydrous silica, salt Distearyldimethylammonium Chloride, Sodium Metabisulfite, Dibutylhydroxytoluene, Tetradecene, Methylhydrogenpolysiloxane, Citric Acid, d-δ-Tocopherol, Phytosteryl 2-Octyldodecyl Dilauroyl Glutamate, 1,3-Butylene Glycol, DL-α-Tocopheryl Acetate, Sericin, Phenoxyethanol, Sodium Dehydroacetate, Fragrance, Titanium Dioxide, Synthetic Fluorphlogopite, Iron Oxide Yellow, Titanium Mica, Red Iron Oxide, Mica, Iron Oxide Black. **Other Ingredients.
How to use
Shake well before use. You can apply foundation after this. Using too little will not provide sufficient UV protection. <Usage Steps> Wash your face → Toner or all-in-one → Highly moisturizing whitening emulsion. In the morning, after applying toner, simply take a coin-sized amount in the palm of your hand and smooth it over your entire face. .Be careful not to get the emulsion in your eyes, and if it does get in your eyes, rinse immediately. .If any emulsion gets on the opening of the container, wipe it thoroughly. .Keep out of reach of infants and young children. .Be careful of fire. *The SPF and PA indications on products are based on measurements taken by applying 2 mg per 1 cm2 of skin, as specified in the international SPF test method.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I received this from Suzykirei. Thank you. I thought I'd written a review, but I didn't, so it's a little late, but... It has SPF50+ PA++++, so it protects against UV rays, but it's not waterproof, so I used it in the fall and winter since I sweat a lot. It has low coverage, but it blends well with my skin and brightens my skin tone, so when I need to go out quickly or just for a quick outing, I can just apply this product after my skincare routine and my base makeup is complete, which saves time.
I love it and use it regularly. It's a whitening emulsion, but it can also be used as a foundation, so it's easy to use and saves time on makeup. However, be careful not to apply too much at once, as it can leave a white cast. It feels a bit sticky, like sunscreen. Once it blends into your skin, it fits well and keeps your skin moisturized.
I use it on my days off work. It's perfect for a natural look, not a no-makeup look. If I'm just going shopping nearby, I can just use this and draw my eyebrows. However, since it's a light product, it does come off if I wear a mask. It also has sunscreen, which is great! But it's light and easy to use, so I find it very easy to use!