I usually only use toothpastes in the ¥200-¥300 price range, which I usually buy from the dentist or find at the pharmacy. I received a sample of Apagard from Suzykirei and tried it out. I was amazed at how smooth my teeth felt after brushing and how refreshing my mouth felt! The larger size costs nearly ¥1,400, but I believe daily care is crucial for keeping teeth white and preventing cavities, so I thought this would be perfect for an extra layer of dental maintenance. I've never tried whitening, and while I was interested, I thought it would be pointless unless I continued using it regularly. So, even though it's a little pricey for a toothpaste, I felt it was worth it if I could get it over the counter. I used the standard type, and it had a pleasant, unobtrusive flavor. The minty (or minty) flavor wasn't too strong, but it left my mouth feeling fresh and easy to use.