APAGARD
Apagard Serena, 105g
Apagard Serena, 105g
@cosme rating: 5.1/7.0
Stain care toothpaste
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Contains two stain-removing ingredients and medicinal hydroxyapatite. Brightening formula includes pearl extract. Mild jasmine mint flavor.
Ingredients
Dentifrice-grade calcium hydrogen phosphate, anhydrous silicic acid; Solvent: Purified water; Humectant: Concentrated glycerin; Medicinal Medicinal hydroxyapatite, polyethylene glycol 400, cetylpyridinium chloride, β-glycyrrhetinic acid; Foaming agent: Sodium lauryl sulfate; Binder: Sodium carboxymethylcellulose; Flavoring: Flavoring (jasmine mint type); Stabilizer: Magnesium phosphate; Glazing agent: Hydrolyzed conchiolin solution; Preservative: Alkyldiaminoethylglycine hydrochloride solution
How to use
Apply an appropriate amount (about 1cm) to your toothbrush and brush thoroughly to allow the medicinal ingredients to take effect. Brush carefully, especially before going to bed.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've been using it for about a week, and my teeth are definitely getting whiter! It's not my favorite foaming toothpaste, but it does collect some saliva. The taste isn't super delicious, but it's just average. The packaging is cute and pink.
I was curious about it and bought it! It doesn't sting and has a gentle refreshing feel. I hope it whitens my skin! I'll keep using it!
I received this as a gift. I started using this after I used up my Apagard Linamel. I tend to use Linamel a few times a week rather than every day, but is this one for daily use? The smoothness of my teeth after use seems comparable to Linamel. I drink tea all day, so the backs of my bottom front teeth would stain, to the point where I'd be asked "Do you smoke?" every time I went to the dentist (I don't), but since I started using this every day, the staining has improved. With Linamel, I didn't feel like it was preventing staining, probably because I used it less frequently. Since the usage is different, I'm not sure how it compares to Linamel, which is frustrating. I'm planning to buy the M Plus (standard) and other products to find one that suits my teeth!
I received this from Suzykirei ☆ Thank you! I've been curious about it for a while, so I'm glad I got to try it. I used up the whole bottle. My front teeth are a little whiter than before I started using it. It doesn't have a refreshing feeling, so if you like a cool feeling, I think it's best to use something different during the day. However, I definitely feel like Apagard Serena at night is better because it makes my teeth whiter in the morning. I think consistency is important, so I'll continue using it.
I received this from Suzykirei. Thank you. I don't really like the taste, but my teeth have become smoother. I can't tell if they've become whiter. Maybe I should continue using it more?