Smooth & Manage Shampoo, 440g

Hair science meets salons. Luxuriously formulated with carefully selected ingredients based on 40 years of hair science research. Winner of 62 US awards*, this product has arrived in Japan. It features an even stronger formula for Japanese consumers. Treats frizz*1 for manageable hair all the way to the ends. Focuses on proteins specific to hair concerns. Contains hydrolyzed elastin protein*2 and green caviar extract*3. The silicone-free, sulfate-free formula*4 gently cleanses hair. A refreshing white flower fragrance. *1 Lack of bounce and strength, dryness, and lack of suppleness. *2 Hydrolyzed elastin (moisturizing ingredient)*3 Celery extract (moisturizing ingredient)*4 Sulfate-based surfactant-free (shampoo) *62 awards. This series sold in Japan is based on the NEXXUS concept sold in the US and was developed for Japanese consumers. This series is different from the award-winning product sold in the US. Of the 62 products that were awarded in the US, 15 have different effects and efficacy from this series, and 47 products in the same category are not available in Japan. However, the award-winning products in the US and this series share the same concept and development team, focusing on proteins that address hair concerns. *Cumulative total from 2016 to 2021

Take an appropriate amount and shampoo by gently massaging it with your fingers towards the top of your head.