NARS
NARS Soft Matte Primer, 30ml
NARS Soft Matte Primer, 30ml
@cosme rating: 4.7/7.0
A refreshing gel-type primer
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This fresh gel-like primer creates a smooth canvas for easy application of makeup, reduces shine, and helps balance the skin in any climate. Gives an instant matte finish in any situation. Introducing a lightweight primer with a versatile, fresh gel-like texture that glides gently over the skin for a velvety soft matte finish. It instantly smooths out uneven skin, improves the adhesion of foundation, reduces shine, and provides a beautiful finish that lasts. It uses NARS's unique climate balancing technology to give a soft matte finish even when used alone. Equipped with a dual action system that adjusts to the environment, preserving moisture in dry climates and absorbing excess moisture in humid climates, preventing makeup from coming off due to excess sweat and oil.
Ingredients
How to use
Before applying makeup, apply a small amount to your entire face to evenly smooth the skin surface and make it easier for foundation to spread. It creates a soft, matte finish for a smooth complexion and can also be used alone. Not for use on eyelids. We recommend using eye primers such as "Smudgeproof Eyeshadow Base" or "Tinted Smudgeproof Eyeshadow Base" on your eyelids. After prepping your skin with your skincare routine, use before makeup. Take a pearl-sized amount on your fingertips and blend into your skin. Open the cap by pushing it straight up from the front. After use, wipe the opening of the container clean to prevent the contents from drying out, and then close the cap tightly. Do not store in direct sunlight or in high temperatures.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. Every item is bought from an official seller in Japan, or direct from the brand for pre-orders,
never from resellers or grey market stock. Counterfeits and grey market listings are a real problem in
Asian beauty online, and buying only through official channels is how we rule it out.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I bought this because I was concerned about the oiliness on my nose and forehead. It feels smooth when you apply it to your skin, but it doesn't dry it out, so I've been able to use it without any problems so far.
From the moment I picked it up and applied it to my skin, I felt a strange sensation I'd never experienced before. It felt like it was filling in my pores and uneven areas of my face. I thought the texture was a little heavy, but it glides on smoothly. I'm not sure when I'll be sweating, but it doesn't smudge my makeup easily, so overall I think it's a great primer. However, I think it might not be enough for those hoping for a toning effect.
I was considering another primer, Light Reflecting Tone Up Veil, but I was very concerned about my pores, so after talking to the store staff, I decided to buy the Soft Matte Primer. It really smoothed out the uneven areas around my pores, and my skin looked so much better. My makeup stayed put, and it stayed on for quite some time without looking shiny. I really love it!
From the moment I picked it up and applied it to my skin, I felt a strange sensation I'd never experienced before. It felt like it was filling in my pores and uneven areas of my face. I thought the texture was a little heavy, but it glides on smoothly. I'm not sure when I'll be sweating, but it doesn't smudge my makeup easily, so overall I think it's a great primer. However, I think it might not be enough for those hoping for a toning effect.
Best of all, it makes pores less noticeable. And it doesn't break down easily. The smell is a bit annoying, but I think it's pretty good.