Heroine Make
Heroine Make Prime Liquid Eyeliner Rich Keep (05 Mocha Greige)
Heroine Make Prime Liquid Eyeliner Rich Keep (05 Mocha Greige)
@cosme rating: 5.3/7.0
Super durable eyeliner that lasts until night!
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A super durable, super waterproof formula with an original ratio of highly water-resistant ingredients. Resistant to tears, sweat, sebum, and rubbing, it keeps a beautiful line all day long. Within Heroine Make Brush Pen Liner. Active hours during the day. Isehan research. Results may vary from person to person. Adopts a new liquid control function. Draws a dense, highly pigmented line in one go without smudging to the outer corner of the eye. Brush tip is 0. 1mm! Smooth, domestically produced, extra-fine brush. The brush has an exquisite stiffness, so you can achieve the desired details, such as the flick at the outer corner of the eye or the gap between the eyelashes.
Ingredients
Water, (Ethylhexyl Acrylate/Methyl Methacrylate) Copolymer, BG, (Acrylates/Methylstyrene/Styrene) Ammonium Copolymer, Panthenol, Polyquaternium-51, Swertia Japonica Extract, Rosa Canina Fruit Extract, Sodium Hyaluronate, Succinoyl Atelocollagen, 1,2-Hexanediol, Sodium Polyaspartate, Phenoxyethanol, Pentylene Glycol, Acrylates Copolymer, Beheneth-30, Caprylyl Glycol, Ethylhexylglycerin, EDTA-2Na, Sodium Hydroxide, Alcohol, (Acrylates/Ethylhexyl Acrylate) Copolymer, (Acrylates/Dimethylaminoethyl Methacrylate) Copolymer, Sodium Laureth-12 Sulfate, (C11-15) Pareth-7, Disodium Phosphate, Potassium Phosphate, Potassium Sorbate, Methylparaben, Titanium Dioxide, Iron Oxides, Ultramarines, Carbon Black
How to use
When using for the first time, or if the color has faded and become difficult to draw with, shake the pen gently 2-3 times with the cap on, leave it upside down for a few minutes, and then use it again after gently rubbing the tip with tissue. After use, wipe off any dirt on the tip and close the cap tightly. Storing the brush tip upright may cause the color to fade.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've always loved Heroine Make products and have used their mascara before, but I've never bought their eyeliner, so this was my first time! I chose the greige shade, which blends well with my skin and is natural, but adds an accent to my eyes.
I use Mocha Greige. I like how the color has an exquisitely subtle feel, and how even when applied firmly it doesn't look unnatural. It's quite resistant to sweat and rubbing, but I personally feel it's a little weak against tears. I've been buying it repeatedly, but the tip of the brush cracked and bristles came out during use the last time and the time before, so I had to buy a new one.
I was always looking for something that would smudge or come off, and finally found this! This eyeliner didn't come off until I removed my makeup.
I've always loved Heroine Make products and have used their mascara before, but I've never bought their eyeliner, so this was my first time! I chose the greige shade, which blends well with my skin and is natural, but adds an accent to my eyes.
I was looking for a color that wasn't too dark and not too light, the "just right" color. When I used it, I thought, "This is it!" and I immediately decided to buy it again♪ I love that the shape makes it easy to apply even for someone like me who isn't very good at drawing!