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Biore UV Aqua Rich Watery Gel SPF50, 70ml (Gentle White Lily of the Valley scent)
Biore UV Aqua Rich Watery Gel SPF50, 70ml (Gentle White Lily of the Valley scent)
Rated 4.1 out of 7.0 on @cosme, Japan's largest beauty review site
The gel in the Aqua Rich range, not the essence. Slightly more cushioned, scented with white lily of the valley, and made for face and body.
✓ 100% authentic, bought in Japan
✓ Ships from Tokyo in 3 business days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Biore UV Aqua Rich Watery Gel is a Japanese sunscreen gel rated SPF50+ PA++++ in a 70ml bottle. The watery gel texture spreads over face and body without a white cast, doubles as a makeup base, and is super waterproof while still removing with soap. Lightly scented with white lily of the valley.
Why it's different
The gel of the Aqua Rich pair, not the essence. It is slightly more cushioned and covers larger areas more easily, which is why it is sold for face and body rather than face alone.
Super waterproof, confirmed by Kao over an eighty minute water resistance test, yet still designed to come off with soap.
Lightly fragranced with white lily of the valley. If you want the same protection unscented in texture and feel, the Watery Essence is the fragrance-light alternative.
Key ingredients
Hyaluronic acid: moisturizing ingredient
Royal jelly extract: moisturizing ingredient
BG (butylene glycol): humectant
How to use
1. Apply as the last step of your morning skincare, after moisturizer.
2. Spread a little at a time and blend evenly. Applying too little will not deliver SPF50+.
3. Let it dry fully before dressing, and keep it off clothing while wet.
4. Reapply every two to three hours outdoors, and after sweating or towelling.
5. Remove with a facial cleanser or body wash.
Biore UV Aqua Rich Watery Gel SPF50, 70ml (Gentle White Lily of the Valley scent)
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What is the difference between the Watery Gel and the Watery Essence?
Both are SPF50+ PA++++ from the same Aqua Rich range. The Essence is thinner and marketed for the face, and is the one people reach for under makeup. The Gel is slightly more cushioned, sold for face and body, and easier to spread over larger areas. If you want one product for both, take the Gel.
Does it leave a white cast?
No. It uses chemical rather than mineral filters, which is why it disappears on all skin tones rather than leaving the grey cast that high-SPF mineral sunscreens can give on deeper skin. It also means it needs the standard fifteen minutes before sun exposure to settle.
Can I wear it under makeup?
Yes, and it is sold as doubling as a makeup base. Give it two or three minutes to set before foundation. If you find it pills under a heavy base, you are likely applying the next layer too soon or rubbing rather than pressing it in.
Do I need a special cleanser to remove it?
No. Despite being super waterproof it is designed to come off with an ordinary facial cleanser or body wash. Wash thoroughly and pay attention to the hairline, jaw and ears. If you have layered it over makeup, remove the makeup first.
We ship internationally from Japan!
International Delivery Rates
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does international shipping take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan. As of 22 July 2026:
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
These are estimates only. Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. We offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I have to pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Since I'm going to the beach and the pool this time, I bought the gel type because I heard it was less likely to burn. The result... I lost at the beach and the pool. I reapplied it every two hours, but I still got a bad tan. My kids, who get tanned all the time, didn't get red or hurt after applying it. But it wasn't strong enough for adult skin, which is always diligently taking precautions against sunburn. It doesn't have the typical sunscreen smell, and it doesn't leave a white cast. It doesn't feel tight, so it seems like it would be good for walking around town.
I use this all year round! I always apply it to my face before applying makeup. It doesn't irritate my skin and spreads easily, so this is the sunscreen I need!
Rt tt, dng cng d thm vo da kbb
It's enough for everyday use. However, it turns white on clothes and on black cars... It's sticky, so maybe it's not the best choice?
It doesn't feel unpleasant when applied to the skin. I'm not sure if it effectively protects against sunburn, but it doesn't tire the skin.