PRIOR
Prior Beautiful Eye Cream Color
Prior Beautiful Eye Cream Color
@cosme rating: 4.9/7.0
Prior Bitsuya Eye Cream Color Dedicated Holder
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A dedicated holder for the Prior Bitsuya Eye Cream Color. cartridge. sold separately. Cartridges can be set on both ends.
Ingredients
How to use
Insert the cartridge (sold separately) and turn it in the direction of the arrow to set it. To remove, turn it in the opposite direction. <How to set it on the other side> By turning and removing the holder cap, you can set a different color on the other side. < after setting> Extend the ink about 1 cm, apply it directly to the stick, and gently apply. .After use, be sure to close the cartridge cap tightly until you hear a snap. (If you leave it open, the ink will harden and become difficult to draw with.) .Please be careful as the lead may break if it is extended too far or if it is dropped. .If the cartridge cannot be inserted or extended smoothly, please purchase a new holder.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I purchased the beige cartridge only. It's not particularly difficult to use with just the cartridge. Perhaps because I chose the beige, the color doesn't really pay off. I use it on my under-eye bags. It's perfect because I'm not looking for a dramatic under-eye bag. The retractable design and soft texture make it easy to use. After applying this to my under-eye bags, I apply powder to prevent my eyeliner and mascara from smudging, then lightly apply a light brown powder to my lower lash line and then apply my lower mascara. It didn't smudge over time. It's not a very pigmented, reflective type, but it does subtly soften dullness, so I think it's good.
I bought two shades of eye cream, so I thought it would be convenient to have a holder.
I'm in my late 50s. When I apply brown eyeshadow to my eyelids, by the evening, the brown color fades under my eyes, creating dark circles and making me sad. I was looking for a liquid or cream eyeshadow that might prevent this, and after reading this review, I purchased this product. As other reviews have said, this product uses just the cartridge, so I didn't buy the holder. It comes in stick form, so I can apply it directly to my eyelids, achieving a moist, beautiful color finish. What I also liked about Prior's packaging is that the instructions are written in large, easy-to-read letters, making it easy for someone like me who is older and has presbyopia, so I was able to read them carefully before using. I now want to try other colors.
I used the pink for a while, and loved the subtle finish and ease of use, so I bought the beige one as well. It seems there's a holder sold separately, but you can use the cartridge alone. Just like lipstick, you apply it by slightly swiping it over your eyelids. It's smooth and light, so if you want a bit more color, I recommend swiping it back and forth across your eyelids. The shimmer is subtle and the finish is subtle, so I use just this eye cream color when I want a natural look, and layer it with powder eyeshadow when I want a more substantial look. Another plus is that it's a cream color, so it doesn't dry out easily.
It was easy to use and I'm glad. Matte shades tend to highlight wrinkles on the eyelids, so the glitter helps to hide them. I use other eyeshadows as the finishing color, so this thickness is perfect as a base. I think I'll buy the pink one too and use them interchangeably.