MAYBELLINE NEW YORK
MAYBELLINE NEW YORK Ultra Color Eyeliner (BR-2)
MAYBELLINE NEW YORK Ultra Color Eyeliner (BR-2)
Rated 4.7 out of 7.0 by Japan’s largest beauty community
A perfectly subtle, muted tone! A nuanced, impactful color eyeliner.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Exquisite muted shades! Nuanced impact color. Toned to suit Japanese skin tones. The exquisite muted shade is the key! Vibrant yet subtly powerful color payoff, yet blends seamlessly with the skin for a flawless look. Smooth application. The ultra-thin 0.01mm brush (*1) allows for effortless application of thin and thick lines. The smooth feel of a handmade brush. Stays in place all day, even with sweat, sebum, and humidity (*2). The longest-lasting formula ever (*3). Gentle on the eye area. Contains six serum ingredients: avocado extract, chamomile flower extract, centifolia rose flower extract, lavender flower extract, royal jelly extract (all skin-conditioning ingredients), and sodium hyaluronate (moisturizing ingredient). *1 According to Maybelline New York research. *2 According to Maybelline New York research. Results may vary. *3 According to Maybelline New York. *When using for the first time or if the color is light, shake gently 2-3 times with the cap closed before use. Also, storing the brush facing downwards may cause leakage, so please store it sideways.
Ingredients
Water, Ammonium Acrylates Copolymer, Butylene Glycol, 1,2-Hexanediol, Beheneth-30, Phenoxyethanol, Hydroxyacetophenone, Caprylyl Glycol, Titanium Dioxide Sinter, AMP, Polyglyceryl-3 Disiloxane Dimethicone, Citric Acid, Simethicone, Propylene Glycol, Bentonite, Xanthan Gum, Rosa Centifolia Flower Extract, Lavender Flower Extract, Royal Jelly Extract, Sorbitan Laurate, Sorbitan Palmitate, Sorbitan Trioleate, Sodium Hyaluronate, Chamomile Flower Extract, Tocopherol, Sucrose Palmitate, Hydrogenated Palm Glycerides, Avocado Extract [+/-], Iron Oxides, Carbon Black
How to use
1. Gently lift your eyelid with your fingers, hold the eyeliner upright, and draw a line filling in the gaps between your eyelashes. 2. Next, draw a line from the outer corner of your eye to the center. 3. Next, draw a line from the inner corner of your eye towards the center, connecting with the line drawn in step 2. 4. Depending on your desired finish, add a flicker line or a droopy eye line to the outer corner of your eye. Simply adding color to the flicker line at the outer corner of your eye will elevate your usual eye makeup look.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.