Dior
(Restocking) Dior Rouge Dior Forever Liquid Lipstick (840 Forever Radiant)
(Restocking) Dior Rouge Dior Forever Liquid Lipstick (840 Forever Radiant)
@cosme rating: 5.5/7.0
New colors have been released for the highly pigmented, highly adhesive, and lightweight mask-proof liquid lipstick.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Dior's first "mask-proof" liquid lipstick, Rouge Dior Forever Liquid, offers high adhesion and vibrant color. The lightweight, airy matte texture and beautiful color payoff formula resists settling into lip creases and prevents transfer to masks. At the same time, the ultra-fine formula also ensures a long-wearing finish. The transfer-proof shade envelops lips in an invisible film, delivering unprecedented vibrant color for 12 hours(*) without compromising comfort. Allow a short time for the lipstick to adhere firmly to lips after application. *For detailed HOW TO USE, please see the "How to Use" section below. (*) Data collected. (Based on our research. Results may vary from person to person.)
Ingredients
How to use
1. Line your lips with Dior Contour. 2. Apply Rouge Dior Forever Liquid. 3. Leave on for a few moments, then check that it adheres to your lips. For a more beautiful lip finish, moisturize and smooth your lips with Rouge Dior Balm before going to bed at night.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's cute
It lasts so long that it doesn't come off even when you eat ramen. It's best to apply it lightly and spread it with your fingers. If you apply it as is, it will cause vertical wrinkles and other blemishes, but if you apply it thinly, it will blend in well. Personally, I think it's the best lipstick that won't come off.
It's not moisturizing but it's not drying either
It's a versatile color that can be worn casually every day. I heard it's the most popular. The beauty advisor told me that if I apply it after removing any oil from my lips, it won't come off, but what about a primer? What about moisturizing? When I asked, she said it's best not to apply it at all if possible, but that it's better to apply lip balm and then wipe it off with a tissue. It does lose some staying power, but moisturizing is important, so I use it with lip balm. Over time, it dries and develops vertical wrinkles. And it's hard to reapply. I'm looking for something that can achieve the contradictory goals of matte and moisturizing. It looks good when you first apply it, though.
I've bought this so many times I can't even count! The price has gone up and it's a little pricey, but the color doesn't fade so I'll keep using it!