I was so impressed by the feel of this lotion when I tried it at a friend's house that I bought it for myself for the first time in over 10 years. This lotion is "neutral" in a good way; it's not sticky and doesn't interfere with other skincare or makeup, but it definitely feels like it sets the foundation for my skin. This time of year, my cheeks and around my mouth get dry and sting from skincare products, but this lotion doesn't irritate my skin and seems to replenish moisture well, so I don't feel dry. I've been using a lot of Korean cosmetics lately, but I think Japanese products, and Kao's ceramide research, are amazing! I'm also happy that it's available everywhere. I'll definitely be buying it again.