Heroine Make
Heroine Make Eyelash Serum EX, 5.5g
Heroine Make Eyelash Serum EX, 5.5g
@cosme rating: 4.9/7.0
Eyelash serum that adheres closely and concentrates to make your natural eyelashes firmer and more resilient!
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Eyelash serum that gives firmness and elasticity to thin and short eyelashes. Contains 27 types of serum ingredients that moisturize eyelashes and scalp. Uses a soft tip that is gentle on the skin. It contains plenty of serum and delivers it thoroughly to the scalp and eyelashes. The National Consumer Affairs Center has issued a warning regarding the use of eyelash serum products. For details, please see here. Published on August 8, 2019. Here--
Ingredients
Water, BG, Glycerin, Pyrrolidinyldiaminopyrimidine Oxide, Panthenol, Hydrolyzed Keratin, Polyquaternium-51, Hydroxypropyltrimonium Hyaluronate, Loquat Leaf Extract, Panax Ginseng Root Extract, Betaine, PCA-Na, Calendula Officinalis Flower Extract, Hydrolyzed Ethyl Silk, Serine, Morus Alba Root Bark Extract, Swertia Japonica Extract, Glycine, Scutellaria Baicalensis Root Extract, Crataegus Cerifera Fruit Extract, Glutamic Acid, Alanine, Arginine, Lysine, Threonine, Proline, Royal Jelly Extract, Rosa Canina Fruit Extract, Water-Soluble Collagen, Sorbitol, TEA, Carbomer, Phenoxyethanol, Methylparaben, EDTA-2Na, Alcohol, Propylparaben
How to use
Apply to clean eyelashes morning and night after washing your face. Daily use is recommended to maintain beautiful eyelashes. After use, wipe the tip with tissue before putting it back. *If using mascara or a curler, allow the product to dry completely before using.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've bought this product many times. It's cheaper than other products, and I trust it because it's Heroine Make. I like that it doesn't stain.
I had previously used a sample and felt it was effective, so I decided to purchase it. The comb in the sample had a lot more serum on it, but the actual product didn't have as much as I expected. I'd like to see if it absorbs better onto the comb over time. Before this, I was using Majo Majo's Lash Jelly Drop EX, but my eyelashes started falling out, so I'll try this one. I also found it helpful that Kazunosuke said in his video that Heroine Make is for hair growth, while Majo Majo is for protection.
It doesn't sting my eyes, and I don't feel any pain even after using it over and over again, so I've been using it safely and have been repurchasing it many times. While most eyelash serums don't allow you to see how much is left, this one allows you to see how much is left, which is another thing I like about it.
I like that it doesn't sting my eyes, so I've bought 3-4 bottles. I've also tried Majo Majo, but I always come back to this one!
I had previously used a sample and felt it was effective, so I decided to purchase it. The comb in the sample had a lot more serum on it, but the actual product didn't have as much as I expected. I'd like to see if it absorbs better onto the comb over time. Before this, I was using Majo Majo's Lash Jelly Drop EX, but my eyelashes started falling out, so I'll try this one. I also found it helpful that Kazunosuke said in his video that Heroine Make is for hair growth, while Majo Majo is for protection.