For my morning skincare routine and for my evening skincare routine when my skin tends to be unstable, I use Towany's Time Refresher V, lotion Pure Natural, and then this emulsion. I don't like sticky emulsions, but this one penetrates smoothly without feeling sticky, locking in moisture and leaving my skin feeling plump and supple. It's hypoallergenic, so I can use it safely even if my skin isn't in good condition. Because it's non-sticky, I can start my base makeup right after applying it, even if I don't have time before my morning makeup. Sometimes I use two pumps, but usually one pump is enough, so it seems like good value for money.