KATE
KATE The BB (Cover & Moist Coating) SPF20 (EX-2), 30g
KATE The BB (Cover & Moist Coating) SPF20 (EX-2), 30g
Rated 5.0 out of 7.0 by Japan's largest beauty community.
A high-coverage, long-lasting BB cream that prevents dryness and provides long-lasting moisture.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
One application, no gaps. A single product that does not compromise on functionality or finish, covering even deep skin concerns while still providing coverage. High coverage, long-lasting BB. For those who are troubled by dryness, this is a coverage and moist coating type that moisturizes but does not stick to the skin, leaving a glossy finish. Covers pores, unevenness, and uneven skin tone. Makeup lasts for a long time. Does not come off even when wearing a mask. SPF20, PA++.
Ingredients
Water, cyclopentasiloxane, titanium dioxide, ethylhexyl methoxycinnamate, mineral oil, DPG, sorbitan isostearate, diphenylsiloxyphenyl trimethicone, glycerin, tribehenin, dimethicone, dimethicone/vinyl dimethicone crosspolymer, maltitol, silica, sodium chloride, trimethylsiloxysilicate, zinc oxide, aluminum hydroxide, hydrogenated lecithin, hydrated silica, dipentaerythrityl tetraisostearate, olive fruit oil, almond oil, jojoba seed oil, methylparaben, phenoxyethanol, (+/-) talc, iron oxides
How to use
After preparing your skin with lotion, etc., take an appropriate amount onto your palm or fingertips and spread it evenly over your entire face. Apply a small amount to areas you want to cover in particular. We recommend using a makeup remover to remove the product.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I bought this BB cream to use when I'm mostly at home and not going out. It has some coverage (makes skin look beautiful), but not quite (doesn't fade blemishes, etc.), so I guess it's about average? It's moist, but not overly hydrating. It doesn't dry out or become powdery, and it has a natural, smooth feel. It seems like it could be used as a tool to make a no-makeup look beautiful. Since it's a BB cream, I don't use a primer, but the SPF isn't high, so I apply sunscreen first.
Compared to Oil Block, it has a higher moisturizing effect, but I thought the coverage was a little lower. Moist seems to be whiter in color, so that may be the difference in coverage. However, compared to foundation, it provides good coverage and has a moist feeling that makes it easy to use in winter, so it's a product I want to use until the very end. As I've gotten older, my skin has become oilier, so I'm thinking of repurchasing Oil Block.
It has good spreadability, moderate coverage, and is an affordable, easy-to-use product.
I forgot all my base makeup products when I went to the hot springs. So I quickly went to the drugstore to buy some. I had checked the reviews beforehand. I was debating between an oil-blocking type and this one, but I ended up buying this one. The results were great. It fits perfectly on my skin, and I can look like I have beautiful skin right from the start.
I've been using KATE's BB cream as a base for powder foundation for a long time, and it's a great product for me, as it spreads well and has good pigmentation, so it helps hide acne scars. It makes my skin tone beautiful, and my powder foundation goes on well afterwards.