CELLULA
Cellula White Bright Serum, 15ml
Cellula White Bright Serum, 15ml
@cosme rating: 4.0/7.0
A medicated whitening*1 serum that provides whitening care, firmness, and elasticity for clear, radiant, and moisturized skin.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This serum contains Bright Eggshell Membrane Extract (R)*2, which provides firmness and moisture to the skin. It contains tranexamic acid (active ingredient) and dipotassium glycyrrhizinate (active ingredient). It moisturizes and brightens the skin, prevents roughness, and leaves it smooth and bright. Skin-moisturizing ingredients (seaweed extract (4), chlorella extract) and protective ingredients (gentian extract, Scutellaria root extract, Alteromonas ferment extract) protect the skin from external stimuli, while firming ingredients (artichoke extract) smooth the skin. *1 Suppresses melanin production and prevents blemishes and freckles. *2 Hydrolyzed eggshell membrane (firmness, elasticity, moisturizing ingredient), purified water (moisturizing ingredient), 1,3-butylene glycol (moisturizing ingredient) (quasi-drug).
Ingredients
Tranexamic Acid, Dipotassium Glycyrrhizate Other Hydrolyzed Eggshell Membrane, Seaweed Extract (1), Scutellaria Baicalensis Extract, Coix Seed Extract, Aloe Barbadensis Extract (2), Evening Primrose Extract, Sodium Hyaluronate (2), Citrus Fruit Extract, Gentian Extract, Job's Tears Fermentation Filtrate, Perilla Extract (1), Thyme Extract (1), Alteromonas Fermentation Extract, Chamomilla Recutita (Matricaria) Flower Extract (1), Pueraria Lobata Extract, Chlorella Vulgaris Extract, Artichoke Extract, Seaweed Extract (4), Vegetable Squalane, Purified Water, 1,3-Butylene Glycol, Glycerin, Sodium Metabisulfite, Polyoxyethylene Hydrogenated Castor Oil, Xanthan Gum, Phenoxyethanol, Fragrance
How to use
Use it first after washing your face. Put 4-5 drops in the palm of your hand and apply it evenly to your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
\Chelular White Bright Serum/Whitening*1, transparency, firmness! Experience it all with just this one product! [How to use] Use it first after washing your face. Apply multiple layers to problem areas. [Usage] It has a slightly thick texture. It blends well with the skin, moisturizes but is not sticky. It is a dropper type that can be used hygienically, and is a very easy-to-use serum. *1 Suppresses melanin production and prevents age spots and freckles.
After washing your face, apply it to your skin first. It has a slight viscosity and spreads easily when applied to the skin. It is not sticky and is comfortable to use. I think my skin tone has become brighter since I started using it.
I tried using it morning and night for six months. After that, I switched to Brillio. It absorbed well, and I felt like it was moisturizing even after applying it. I didn't notice any effect on dark spots or wrinkles, which is the main issue. It seemed to maintain my skin's quality, but I didn't notice the effect I expected, so I won't be buying it again.
This is a whitening type beauty serum. It suppresses melanin production and prevents age spots and freckles. It's convenient because you can dispense the amount you need with the dropper. The scent is soothing and it's easy to use because it blends into the skin. It plumps up my skin when I apply it, which I love. It's not sticky and is smooth, so lotion, milky lotion and cream penetrate as usual. UV rays will be getting stronger from now on, so I plan to use it morning and night.
It blends in nicely with the skin and is especially good when layered, so I rub it in♪ It's not hard to spread, so I apply it while letting it soak in lol