CELLULA
Cellula White Bright Serum, 30ml
Cellula White Bright Serum, 30ml
A medicated whitening*1 serum that provides whitening care, firmness, and elasticity for clear, radiant, and moisturized skin.
Couldn't load pickup availability
• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
View full details
Why You’ll Love It
This serum contains Bright Eggshell Membrane Extract (R)*2, which provides firmness and moisture to the skin. It contains tranexamic acid (active ingredient) and dipotassium glycyrrhizinate (active ingredient). It moisturizes and brightens the skin, prevents roughness, and leaves it smooth and bright. Skin-moisturizing ingredients (seaweed extract (4), chlorella extract) and protective ingredients (gentian extract, Scutellaria root extract, Alteromonas ferment extract) protect the skin from external stimuli, while firming ingredients (artichoke extract) smooth the skin. *1 Suppresses melanin production and prevents blemishes and freckles. *2 Hydrolyzed eggshell membrane (firmness, elasticity, moisturizing ingredient), purified water (moisturizing ingredient), 1,3-butylene glycol (moisturizing ingredient) (quasi-drug).
How to Work It Into Your Routine
Use it first after washing your face. Put 4-5 drops in the palm of your hand and apply it evenly to your entire face.
What’s Inside
Tranexamic Acid, Dipotassium Glycyrrhizate Other Hydrolyzed Eggshell Membrane, Seaweed Extract (1), Scutellaria Baicalensis Extract, Coix Seed Extract, Aloe Barbadensis Extract (2), Evening Primrose Extract, Sodium Hyaluronate (2), Citrus Fruit Extract, Gentian Extract, Job's Tears Fermentation Filtrate, Perilla Extract (1), Thyme Extract (1), Alteromonas Fermentation Extract, Chamomilla Recutita (Matricaria) Flower Extract (1), Pueraria Lobata Extract, Chlorella Vulgaris Extract, Artichoke Extract, Seaweed Extract (4), Vegetable Squalane, Purified Water, 1,3-Butylene Glycol, Glycerin, Sodium Metabisulfite, Polyoxyethylene Hydrogenated Castor Oil, Xanthan Gum, Phenoxyethanol, Fragrance
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
Shop more like this
Words From Our Community
Honest reviews from skincare lovers around the globe.
Whitening, clarity, and firmness! This is a beauty serum that you can experience with just one product. I tried it out because it contains the active ingredient tranexamic acid, which helps with dark spots and freckles. I use it first after washing my face, and then apply more on areas of concern. It is a transparent beauty serum with a slight yellow tint. It has a light texture that blends in easily. It is not sticky, so it is also good for the upcoming spring season.
After the refreshing scent, you will notice the unique spicy scent of eggshell membrane. The light serum is absorbed quickly and is not sticky. I like how it absorbs quickly into the skin. I have dry skin, so I'm happy that I can use it to whiten my skin while also being mindful of aging.
CELLULA WHITE - Cellular White Bright Serum This is an introductory serum to use immediately after washing your face! An eggshell membrane serum for whitening. The active ingredient "tranexamic acid" suppresses melanin production and prevents dark spots and freckles, while the active ingredient "dipotassium glycyrrhizinate" prevents rough skin! Take 4-5 drops in the palm of your hand and apply to your entire face. The smooth texture is like water and blends in easily. It seems to absorb lotion better! My skin felt brighter the next day, which was great! I want to keep using it.
When I used it for the first time, I thought, "Ah! This is a good one!". Just 5 drops give a comfortable moist feeling. But it doesn't get in the way of the lotion or cream I use after this, and just adding this one was enough to make it work well. It's very comfortable to use. It's a pale yellow beauty serum, and it's a little bit thick. I put it on 5 points and then spread it. I think it's easier to spread it evenly if you use it immediately after washing your face while your skin is still moisturized. The gentle floral scent has a slight egg-like smell. It can be used both morning and night, but I use it for morning care.
I was lured in by the claim that it works on dark spots too, so I tried two bottles. My overall complexion has become brighter, and the spots have faded a little. However, considering the cost-performance and the fact that they are so confident in marketing it as a product that specializes in spots, I think it's time to try something else. I like how it's thick and blends into the skin, but the problem is the spots!