CELLULA
Cellula White Bright Serum, 30ml
Cellula White Bright Serum, 30ml
@cosme rating: 4.0/7.0
A medicated whitening*1 serum that provides whitening care, firmness, and elasticity for clear, radiant, and moisturized skin.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This serum contains Bright Eggshell Membrane Extract (R)*2, which provides firmness and moisture to the skin. It contains tranexamic acid (active ingredient) and dipotassium glycyrrhizinate (active ingredient). It moisturizes and brightens the skin, prevents roughness, and leaves it smooth and bright. Skin-moisturizing ingredients (seaweed extract (4), chlorella extract) and protective ingredients (gentian extract, Scutellaria root extract, Alteromonas ferment extract) protect the skin from external stimuli, while firming ingredients (artichoke extract) smooth the skin. *1 Suppresses melanin production and prevents blemishes and freckles. *2 Hydrolyzed eggshell membrane (firmness, elasticity, moisturizing ingredient), purified water (moisturizing ingredient), 1,3-butylene glycol (moisturizing ingredient) (quasi-drug).
Ingredients
Tranexamic Acid, Dipotassium Glycyrrhizate Other Hydrolyzed Eggshell Membrane, Seaweed Extract (1), Scutellaria Baicalensis Extract, Coix Seed Extract, Aloe Barbadensis Extract (2), Evening Primrose Extract, Sodium Hyaluronate (2), Citrus Fruit Extract, Gentian Extract, Job's Tears Fermentation Filtrate, Perilla Extract (1), Thyme Extract (1), Alteromonas Fermentation Extract, Chamomilla Recutita (Matricaria) Flower Extract (1), Pueraria Lobata Extract, Chlorella Vulgaris Extract, Artichoke Extract, Seaweed Extract (4), Vegetable Squalane, Purified Water, 1,3-Butylene Glycol, Glycerin, Sodium Metabisulfite, Polyoxyethylene Hydrogenated Castor Oil, Xanthan Gum, Phenoxyethanol, Fragrance
How to use
Use it first after washing your face. Put 4-5 drops in the palm of your hand and apply it evenly to your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Whitening, clarity, and firmness! This is a beauty serum that you can experience with just one product. I tried it out because it contains the active ingredient tranexamic acid, which helps with dark spots and freckles. I use it first after washing my face, and then apply more on areas of concern. It is a transparent beauty serum with a slight yellow tint. It has a light texture that blends in easily. It is not sticky, so it is also good for the upcoming spring season.
After the refreshing scent, you will notice the unique spicy scent of eggshell membrane. The light serum is absorbed quickly and is not sticky. I like how it absorbs quickly into the skin. I have dry skin, so I'm happy that I can use it to whiten my skin while also being mindful of aging.
CELLULA WHITE - Cellular White Bright Serum This is an introductory serum to use immediately after washing your face! An eggshell membrane serum for whitening. The active ingredient "tranexamic acid" suppresses melanin production and prevents dark spots and freckles, while the active ingredient "dipotassium glycyrrhizinate" prevents rough skin! Take 4-5 drops in the palm of your hand and apply to your entire face. The smooth texture is like water and blends in easily. It seems to absorb lotion better! My skin felt brighter the next day, which was great! I want to keep using it.
When I used it for the first time, I thought, "Ah! This is a good one!". Just 5 drops give a comfortable moist feeling. But it doesn't get in the way of the lotion or cream I use after this, and just adding this one was enough to make it work well. It's very comfortable to use. It's a pale yellow beauty serum, and it's a little bit thick. I put it on 5 points and then spread it. I think it's easier to spread it evenly if you use it immediately after washing your face while your skin is still moisturized. The gentle floral scent has a slight egg-like smell. It can be used both morning and night, but I use it for morning care.
I was lured in by the claim that it works on dark spots too, so I tried two bottles. My overall complexion has become brighter, and the spots have faded a little. However, considering the cost-performance and the fact that they are so confident in marketing it as a product that specializes in spots, I think it's time to try something else. I like how it's thick and blends into the skin, but the problem is the spots!