AVANCE
Avance Lash Serum Eyeliner EX (Black)
Avance Lash Serum Eyeliner EX (Black)
@cosme rating: 5.0/7.0
Introducing a new liquid eyeliner in the Lash Serum series
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Highly formulated with eyelash serum ingredients, it treats the roots with every application! Introducing a new liquid eyeliner from the Lash Serum series, which has shipped over 4 million units! <Black> This liquid eyeliner <Black> not only combines all the functionality of competitors' best-selling eyeliners, but also provides deep lash root treatment care while applying makeup, and is exceptionally easy to apply and smudge-resistant. Product image 3: *1 Moisturizing ingredients Quaternium-51, Vantenyl ethyl *2 Compared to our company *3 Avance Eyeliner product
Ingredients
Water, (Ethylhexyl Acrylate/Methyl Methacrylate) Copolymer, Butylene Glycol, (Acrylates/Methylstyrene/Styrene) Ammonium Copolymer, Quaternium-51, Panthenyl Ethyl, Sodium Hyaluronate, Hydrolyzed Silk, Panax Ginseng Root Extract, 1,2-Hexanediol, Alcohol, Caprylyl Glycol, Ethylhexylglycerin, Pentylene Glycol, Sodium Surfactin, Butylparaben, Ethylparaben, Phenoxyethanol, Carbon Black
How to use
Shake well before use. To remove, lather your facial cleanser well, gently massage into skin, then rinse with warm water. Be careful not to get it in your eyes.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's pitch black, which is rare these days, and has a firm texture that makes it easy to apply. I also liked that it doesn't smudge easily. I'm not sure what the ingredients in the serum are.
I used to love the same Avance eyeliner. I recommend this one to anyone who wants to draw a solid black! ◎GoodDeep black!I like a bold line, so I can draw it firmly with one strokeIt dries quickly and doesn't transfer to my eyelids even though I have deep-set eyelidsIt doesn't smudge or stain my lower eyelids blackEven though I don't like to bother applying eyelash serum, I can still care for my eyelashes
I received this as a gift from Suzykirei! I don't usually use eyeliner, but the thin tip made it very easy to apply. It's also great that it lasts a long time and contains serum (^-^) The bright black really accentuates the eyes! However, since I'm not used to using eyeliner, it ended up looking too harsh on my eyes. It's a solid black, so it's difficult to use. I don't think I'll be buying the actual product...