Heroine Make
Heroine Make Prime Liquid Eyeliner Rich Keep (04 Burgundy Brown)
Heroine Make Prime Liquid Eyeliner Rich Keep (04 Burgundy Brown)
@cosme rating: 5.3/7.0
Ultra-durable eyeliner that stays in place all night long
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A durable liquid eyeliner with a super waterproof formula that is resistant to tears, sweat, sebum, and rubbing, and keeps a beautiful line all day. The "adjuster" that controls the liquid flow has been renewed, allowing you to draw a dense, highly pigmented line all at once without smudging to the outer corner of the eye. The domestically produced ultra-fine brush with an exquisitely firm 0. 1mm tip will give you the desired finish in every detail, such as the flick of the outer corner of the eye and the gap between the eyelashes. *Due to product improvements, the ingredients displayed on this page may differ from those shown. Please check the ingredients actually displayed on the product. Contents: 2. 5gFragrance-freeNon-menthol3 colors availableContents: 0. 4mlSuper waterproofCan be removed with hot waterQuick-drying type Durability data has been obtained. Daytime activity time. Researched by our company. Effects vary from person to person. Within Heroine Make Brush Pen Liner.
Ingredients
Water, acrylates copolymer, BG, ammonium acrylates copolymer, panthenol, polyquaternium-51, Swertia japonica extract, Rosa canina fruit extract, sodium hyaluronate, succinoyl atelocollagen, Camellia sinensis seed oil, phenoxyethanol, DPG, glycerin, pentylene glycol, caprylyl glycol, 1,2-hexanediol, ethylhexylglycerin, beheneth-30, potassium hydroxide, disodium EDTA, ethanol, acrylates/ethylhexyl acrylate copolymer, tocopherol, acrylates/dimethylaminoethyl methacrylate copolymer, sodium laureth-12 sulfate, C11-15 palace-7, disodium phosphate, potassium phosphate, potassium sorbate, methylparaben, ultramarines, titanium dioxide, carbon black, red 226
How to use
<Tips for consistently drawing beautiful lines> When using, gently shake the pen 2-3 times with the cap on. Store with the brush tip facing sideways. When using for the first time, or if the color has faded and become difficult to draw with, gently shake the pen 2-3 times with the cap on, leave it facing downwards for a few minutes, and then use a tissue to allow the pen tip to settle before use. After use, wipe any dirt off the brush tip and close the cap tightly. Storing the brush tip upright may cause the color to fade.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've always loved Heroine Make products and have used their mascara before, but I've never bought their eyeliner, so this was my first time! I chose the greige shade, which blends well with my skin and is natural, but adds an accent to my eyes.
This is the only eyeliner I've used for a long time. It's easy to apply, doesn't smudge, and is great value for money.
I use Mocha Greige. I like how the color has an exquisitely subtle feel, and how even when applied firmly it doesn't look unnatural. It's quite resistant to sweat and rubbing, but I personally feel it's a little weak against tears. I've been buying it repeatedly, but the tip of the brush cracked and bristles came out during use the last time and the time before, so I had to buy a new one.
It's easy to apply and I'll be buying it again. It's just the right cute brown color. It stays beautiful even after a day at work.
I've always loved Heroine Make products and have used their mascara before, but I've never bought their eyeliner, so this was my first time! I chose the greige shade, which blends well with my skin and is natural, but adds an accent to my eyes.