I've been taking pretty good care of my skin since my 20s, so I've never really noticed dryness until this winter, but maybe it's because I'm getting older. I usually wear a mask every day, but department store brands are expensive, so I tried out a few different ones and came across this one. It's amazing how effective it is for the price! My makeup didn't come off the next day, and my skin remained smooth and silky. This is what they mean when they say good value for money! I don't like products that are sticky except for creams, but this one doesn't feel sticky at all and just leaves my skin feeling moisturized. I think this will be my daily mask of choice for the time being this winter.