AYAKA
Ayaka Bright Up Liquid Foundation (34 Ochre), 30ml
Ayaka Bright Up Liquid Foundation (34 Ochre), 30ml
@cosme rating: 4.0/7.0
A smooth liquid that blocks UV rays and leaves your skin looking firm and radiant.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
The smooth liquid blends in easily, leaving skin feeling smooth and naturally covered, for a lasting, firm, and radiant look.
Ingredients
Coloring Titanium dioxide (appropriate amount), Ba sulfate (appropriate amount), Iron oxide (appropriate amount), Mica (appropriate amount), Silica (appropriate amount) Oil-based emollient Cyclopentasiloxane 29.71%, Diphenylsiloxyphenyl Trimethicone 5.50%, Phytosteryl/Octyldodecyl Lauroyl Glutamate 2.00%, Dimethicone 0.93%, (Dimethicone/Vinyl Dimethicone) Crosspolymer 0.05% Moisturizing Butylene Glycol 5.04%, Morus Alba (Morus Alba) Root Bark Extract (appropriate amount), Betel Nut Seed Extract (appropriate amount), Origanum Majorana Leaf Extract (appropriate amount), Licorice Leaf Extract (appropriate amount) Sunscreen Zinc oxide 2.57% Texture improving ingredient: Boron nitride 1.94% Film-forming (Acrylates/Dimethicone) Copolymer 0.30%, Polyquaternium-51 0.05% Emulsifier: PEG-9 polydimethylsiloxyethyl dimethicone 2.00%, polyglyceryl-3 polydimethylsiloxyethyl dimethicone 1.07%, PEG-10 dimethicone 0.07% Surface treatment agent: (hydrogen dimethicone/octylsilsesquioxane) copolymer appropriate amount, aluminum hydroxide appropriate amount, stearoyl glutamate disodium appropriate amount, hydrogen dimethicone appropriate amount, octyldodeceth-16 appropriate amount, triethoxycaprylylsilane appropriate amount Emulsion stabilizer: disteardimonium hectorite 0.40% Preservative: methylparaben appropriate amount, propylparaben appropriate amount Product antioxidant: tocopherol appropriate amount water Total amount to 100%
How to use
This is a two-layer type, so please shake the container well before use. After applying your makeup base, take an appropriate amount (approximately 1.5cm in diameter) in your hand and apply it to both cheeks, forehead, nose, and chin. Use your fingers to gently spread it over your entire face. Once you've finished spreading it, gently press the dedicated sponge (sold separately) onto your face to blend it in. For areas you want extra coverage, take a small amount in your hand, gently spread it, then gently press the sponge into your face to blend it in. Finish with powder. Please note that if you apply the foundation to the sponge, it will be absorbed and the coverage will be reduced. Please be careful if you have a history of allergies to the ingredients. Always perform a patch test before using cosmetics for the first time. [Caution] . If the dedicated sponge (sold separately) becomes dirty, the foundation will not adhere well, so always keep it clean. If the product becomes dirty, gently wash it in lukewarm water with a mild detergent dissolved in it, rinse thoroughly, and then hang to dry. Do not store in direct sunlight or in high or low temperature locations. Keep out of reach of infants and young children. Tightly close the cap after use. Check carefully for any abnormalities on your skin before use. Do not use if you have cuts, swelling, eczema, or other abnormalities. Discontinue use if the product does not suit your skin. If you experience any abnormalities such as redness, swelling, itching, irritation, discoloration (white spots, etc.), or darkening during use. If the above abnormalities occur after direct sunlight on the skin where the product was used. Continuing to use cosmetics may worsen the symptoms, so we recommend consulting a dermatologist.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
The cost performance is amazing! The formula is light and easy to spread, so it's good for people with dry skin. The pink ochre color is just the right color for easy use.
I bought it from Suzykirei shopping, and it came in a package with AYAKA written on it, as shown in the picture. I really like the packaging, and it looks stylish, but it may not be a renewal, and I'm disappointed to think that I won't be able to buy it in the same package again. I wonder if it was an Suzykirei shopping exclusive package. I'd like to buy it in this package in stores too. The color is pink ochre, and I feel I've found just what I need. A small amount goes on easily, and it feels like powder. I love using liquid foundation as a winter sunscreen, so if I like it, I'll probably buy it again. I'd definitely like it in the package shown in the picture again!
I purchased the ochre shade 33. It spreads easily and blends naturally into the skin. It's not drying and feels gentle on the skin. It doesn't have much coverage, but it's enough for everyday use. As others have said, it's best to use it in conjunction with a primer that prevents sebum from breaking down. It does tend to stick to masks and does seem to come off over time. Touch-ups are necessary, but what I like most about it is that it doesn't put a strain on the skin. I plan to buy it again unless I find something better.
It's a shake-and-pull formula. It's a liquid formula with a light texture that's easy to spread and provides decent coverage (it does show through moles and dark blemishes). If you apply too much, you can press it with a sponge to remove excess foundation, leaving it lighter. It's not sticky, but it does get on your mask a little (in areas where it rubs). When combined with a primer, it can be used for both moisturizing and protecting against sweat and sebum. It's more of a moisturizing formula. It can rub off, but in areas prone to humidity and sebum, like around the nose, using a sebum-protecting primer prevented it from breaking down too badly. Regarding break down, I use Kose's Makeup Keep Mist to protect against pollen, so using it alone might be a challenge in midsummer. My skin gets red and dark with Shiseido and Kanebo liquid foundations, but this didn't leave me red and dark, so I plan to buy it again.