AYAKA
Ayaka Bright Up Base Milk, 30ml
Ayaka Bright Up Base Milk, 30ml
@cosme rating: /7.0
It smooths and evens out the skin, leaving it fresh and translucent for a long-lasting look.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
It adheres smoothly and lightly to the skin, preventing makeup from coming off due to sweat or sebum. It gives your skin a fresh and clear appearance*, improving the fit of your foundation. *Effects of makeup
Ingredients
Coloring Titanium dioxide (appropriate amount), mica (appropriate amount), polymethylsilsesquioxane (appropriate amount), barium sulfate (appropriate amount), iron oxide (appropriate amount), silica (appropriate amount), tin oxide (appropriate amount). Oil-based emollient Cyclopentasiloxane 23.80%, triethylhexanoin 4.00%, isononyl isononanoate 2.00%, dimethicone 1.85%, phytosteryl/octyldodecyl lauroyl glutamate 1.00%, macadamia integrifolia seed oil 1.00%, dimethicone/vinyl dimethicone crosspolymer 0.10%. Sunscreen Ethylhexyl methoxycinnamate 3.90%, zinc oxide 1.71%. Moisturizing BG 5.04%, DPG 0.01%, morus alba (mulberry) root bark extract (appropriate amount), betel nut seed extract (appropriate amount), origanum majorana (majora) leaf extract. Suitable amount, licorice leaf extract, suitable amount; texture improving ingredient: boron nitride 0.97%; film forming ingredient: (acrylates/dimethicone) copolymer 0.30%, polyquaternium-51 0.05%; emulsifier: PEG-9 polydimethylsiloxyethyl dimethicone 1.50%, (dimethicone/(PEG-10/15)) crosspolymer 0.48%, PEG-9 dimethicone 0.36%, polyglyceryl-3 polydimethylsiloxyethyl dimethicone 0.15%; preservative: phenoxyethanol suitable amount, methylparaben suitable amount; surface treatment agent: hydrogen dimethicone suitable amount, aluminum hydroxide suitable amount, (hydrogen dimethicone/octylsilsesquioxane) copolymer suitable amount, stearoyl glutamate disodium suitable amount, octyldodeceth-16 suitable amount Emulsifying stabilizer: Sodium chloride 0.10%, sodium citrate (appropriate amount) Chelating agent: EDTA-2Na 0.10% Ingredient antioxidants: BHT (appropriate amount), tocopherol (appropriate amount) Water (to make up 100%)
How to use
As this is a two-layer type, please shake the container up and down well before use. After skin care, take an appropriate amount (approximately 1cm in diameter) in your hand and use your fingers to gently spread it thinly over your entire face, adhering it firmly. After that, spread foundation evenly.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I use this from early summer to early autumn. As the name suggests, it brightens up my skin, making it look whiter and more beautiful. It's smooth, so outside of summer I use Chifure's BB cream or Ayaka's Bright Up Cream. The best thing about it is that it has a PA rating of +++. I put Chifure's smooth powder foundation in the light blue case on top of this and it gave me a great finish. I don't use it anymore because I've switched to organic products, but it's very gentle and I'm very happy with it.
I used this last summer. Now that it's winter, I'm using the cream version of the same product. I started wearing makeup when I was a university student, and originally used Chifure's pink makeup. But then I tried Ayaka's primer and found that it made my skin look prettier, so I've been using it ever since. Another reason I love it is that it doesn't contain UV absorbers. I don't have any particular skin problems in the summer, so I don't care about coverage, but this primer brightens my skin tone and eliminates dullness. I think it also gives a glow. The price is reasonable compared to other brands, and the coverage is just right for people who don't have a lot of acne. It's comfortable to use and doesn't put too much strain on the skin. I'll go back to this liquid makeup when summer comes.
I have dry skin and am concerned about my pores. This primer moisturizes my skin just enough to make my pores look plump and beautiful. It also tones up my skin in a natural way, so I really love this primer.
I use almost everything from the Chifure line. When I used Chifure's makeup base (pink), Ayaka's liquid foundation, and Chifure's loose powder, the makeup would get stuck in my pores due to uneven skin conditions like acne scars. However, when I switched to this Ayaka product for my makeup base, the problem was greatly reduced, and my makeup finished beautifully! It's a liquid makeup base, a smooth liquid like sunscreen, but it's beige in color! So it doesn't leave a white cast. (Although it doesn't have much coverage.) I think it's such a good product that it's a shame to be a student without it. I would recommend it to my mother.
I bought this when I ran out of my foundation. It's a light beige with fine pearls, so applying it all over your face gives it a radiant glow. It's quite light and felt drying in the winter, so I think it's more suitable for spring and summer. I think it's better for those who use powder foundation rather than liquid foundation, as the pearly effect won't disappear.