AYAKA
Ayaka Vital Up Milk Fresh, 100ml
Ayaka Vital Up Milk Fresh, 100ml
@cosme rating: /7.0
It penetrates smoothly into the skin, leaving it radiant.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
It has a light and smooth texture and helps to restore a healthy moisture balance, leaving skin with a smooth, supple texture.
Ingredients
How to use
When using for the first time, press the pump several times until the contents come out. After applying lotion and serum, take an appropriate amount (1-2 pumps) in your hand and gently spread it over your entire face, blending it in. Then, wrap your face in your palms to blend it in thoroughly. Use as needed in the morning when you are concerned about dryness. (We recommend using a small amount before applying makeup.)
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I don't like sticky lotions so I bought the refreshing type 1 and after applying it, it didn't feel sticky like most lotions. It also has a whitening effect, and I could really feel the dullness (yellowness?) disappear the next day.
It's a simple emulsion. I was worried it would be sticky, but it keeps my skin moisturized just right, especially since it's the season. I didn't get any whiteheads from it! It doesn't have much functionality, but it feels like a seal after applying lotion and serum. It also leaves the skin's surface feeling smooth.
Is this Chifure's luxury line? They also have refills, so I've been interested in it for a while. It's only sold at department store counters, though. My impression after using it is, "Hmm, maybe it's just average..." Maybe they're differentiating it by adding a unique scent that Chifure doesn't have. The bottle is a dull, dull purple, so I won't be buying it again.
I use either 1 or 2 depending on the season. In the summer, 2 felt heavy, so I used 1. It's great because it's neither sticky nor drying.
I usually use a cream, but I felt like my skin was a bit rough, so I decided to try this lotion to plump up my skin. While Chifure's regular line is available pretty much everywhere, the Ayaka series is available in limited stores, so it seems a bit pricey (lol). I'd also been interested in this series because it had good reviews on this site. The moisturizing type had higher ratings, but since I'm using it in combination with the cream, I went with the refreshing No. 1. I haven't used many lotions until now, but even though it's refreshing, it's probably the most moisturizing... I don't think it's suitable for my skin in the summer. However, when I used this lotion alone without the cream, my skin felt a bit dry the next morning. It wasn't enough on its own, so I think No. 2, the more moisturizing type, would probably work without the cream. I can see why No. 2 was so highly rated. As the weather gets a little warmer, this might be a good choice on its own. Some people have mentioned the scent, but it doesn't bother me too much. When I spread a small amount on my hands and pressed it into my hands, it blended smoothly into my skin without leaving a sticky feeling. Once it was thoroughly absorbed, I could feel my skin becoming plumper. Refills are also sold, which is economical, but I found the bottle extremely difficult to use. The pink bottle with the polarized pearls inside is cute, but you have to shake it vigorously to get the contents out. Sometimes I end up using too much and spreading it all over my arm, which seems like a waste... I think it would be easier to use if they put the refill in an empty pump container like Muji's.