AYAKA
Ayaka Vital Up Day Milk SPF50, 30g
Ayaka Vital Up Day Milk SPF50, 30g
@cosme rating: 5.0/7.0
Protects from UV rays and leaves skin supple.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
Couldn't load pickup availability
What it is
This daytime emulsion combines the four functions of a serum, emulsion, sunscreen, and makeup base.It spreads smoothly, protecting your skin from UV rays while leaving it plump, firm, and supple.
Ingredients
How to use
After applying lotion, take an appropriate amount (about the size of a pearl) in your hand and gently spread it over your entire face. Then, use your palms to gently massage your face in. Apply additional layers, focusing on areas that are most susceptible to UV rays (nose, forehead, cheeks, etc.). (You can apply foundation after blending the product into your skin.)
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I was looking for a UV emulsion, so when I found out that Ayaka had released this, I immediately bought it. The emulsion spreads well and is easy to blend. The only downside is that it feels sticky after application, and although it didn't bother me at first, it starts to smell like sunscreen over time. Once you notice the smell, it's unbearable, so I don't think I'll be buying it again... It's a shame, considering the price is reasonable.
I like it because it has a smooth application that combines the spreadability of a lotion with the adhesion of a cream, so it doesn't smudge evenly when used as a makeup base. As a mom of a boisterous two-year-old, I'm happy to have something that's easy to use. Until he starts kindergarten, I want to put my son first, so I can't let go of time-saving cosmetics.
I was looking for a fragrance-free moisturizing lotion and sunscreen in one, and something colorless. I've tried Shiseido and Kose touch-ups, but they're not fragrance-free... This one is fragrance-free, but it still has a smell from the ingredients. I layer powder on top of it, so the sunscreen smell wasn't a problem. After using Naris's cleansing lotion, I apply a moisturizing pack for about three minutes before using this. I can use a primer to tone up or correct uneven skin tone before applying foundation or powder, and it works without any problems. I think the cost performance is not bad, and it has good moisturizing power, so it didn't dry out my inner dry skin. It might be weak against sweat, but if I layer powder or foundation on top of it instead of using it alone, it didn't interfere with those functions. If you sweat a lot, it's probably a good idea to use a decent sunscreen, but if you're on an off-day, you can remove it with a double-cleansing face wash.