SHISEIDO
SHISEIDO Vibrant BB Moisturizer, SPF30, 40g
SHISEIDO Vibrant BB Moisturizer, SPF30, 40g
Rated 4.4 out of 7.0 by Japan’s largest beauty community
A tinted daytime cream for a vibrant and healthy look
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Cutting-edge science for men's skincare with limitless possibilities. One application creates a bright, vibrant, and healthy look. Evenly covers dark circles, blemishes, pores, redness, acne scars, and stubble. Enhances your appearance with a natural finish. Keeps skin moisturized throughout the day. SPF30・PA+++
Ingredients
Water, Alcohol Denat., Glycerin, Polymethylsilsesquioxane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Caprylyl Methicone, DPG, Diisopropyl Sebacate, Nylon-12, PEG-150, Methyl Methacrylate Crosspolymer, Diphenylsiloxy Phenyl Trimethicone, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Sodium Chloride, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Carthamus Tinctorius (Safflower) Oil, PEG/PPG-17/4 Dimethyl Ether, Lauroyl Glutamine Phytosteryl/Octyldodecyl Phosphate, Mentha Piperita (Peppermint) Leaf Extract, Wild Thyme Extract, Camellia Japonica (Japonica) Seed Extract, Artemisia Princeps (Mugwort) Leaf Extract, PPG-17, Alkyl (C30-45) Methicone, Olefin (C30-45), Bis-Butyl Dimethicone Polyglyceryl-3, EDTA-3Na, Cellulose Gum, Silica, Butylene Glycol, Polyester-1, BHT, Silica Dimethyl Silylate, Aluminum Hydroxide, Tetrahydrotetramethylcyclotetrasiloxane, Tetradecene, Sodium Metabisulfite, Disteardimonium Hectorite, Tocopherol, Phenoxyethanol, Fragrance, Titanium Dioxide, Iron Oxides, Mica
How to use
After preparing your face with skincare, take an appropriate amount onto your fingertips and place it on both cheeks. Using your fingertips, spread it evenly over your entire face, making large circular movements from the center of your face outwards. Finally, blend it in from the jawline outwards. If you use too little, you will not get sufficient UV protection. Can be removed with SHISEIDO Men Face Cleanser.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I bought this as a gift for my boyfriend. It has a light texture and honestly doesn't have much coverage, but it gives a natural finish that shows off your naturally beautiful skin. He seemed happy with his first attempt at men's cosmetics!
I was impressed by its ability to correct pores and how natural it looks after application. It eliminates common problems with men's makeup, such as a white cast, a feeling of "wearing on" skin, and smudging over time. It's a product that seems to even out unevenness and dullness in the skin. The only drawback is the price, which may be a bit daunting at first. However, once you start using it, you'll be impressed with the results that far exceed the cost. It's important to note that it doesn't hide noticeable acne scars, redness, or facial hair; rather, it smooths and smooths the entire face for a healthy appearance. I personally cover noticeable areas with concealer. I've tried several BB creams from other companies, but this one feels like I've finally found my stride. Highly recommend.
I was looking for a product that could conceal my skin's imperfections, and the Shiseido counter recommended the Shiseido Men Vibrant BB Moisturizer. I'd never used a tinted product before, so I was a bit hesitant, but the advisor had me apply it to my entire face. I was blown away by how natural it looked! I dispensed a pearl-sized amount onto my palm and found it to be a cream with a strong whitish hue. When I applied it to my skin, it didn't feel like I was wearing anything, in a good way. It reduced the redness and pores I'd been worried about, leaving my skin looking as though it had been beautifully restored. There was no difference in color between my bare neck and the rest of my face. However, when I wiped my fingers with a tissue after application, it left a fair amount of skin color, so I think this shade was the perfect solution. I also liked how light it felt, making it hard to believe it had SPF 30 UV protection. I plan to use it every day.