Hada Labo
Hada Labo Shirojun Premium Lotion (Moisturizing), 170ml
Hada Labo Shirojun Premium Lotion (Moisturizing), 170ml
Rated 5.0 out of 7.0 by Japan’s largest beauty community
A brightening Japanese hydrating toner for dull, uneven skin that wants a clearer, dewy finish—available in Moisturizing and Standard versions.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Hada Labo Shirojun Premium Lotion is the bottle you reach for when your skin looks tired, uneven, or a little sun‑dull. This Japanese brightening hydrating toner softens the skin while helping it look clearer and more even over time. The Moisturizing version feels richer and more cushiony, while the Standard version absorbs quickly with a fresh, watery finish. Both leave the skin smoother, brighter, and ready for the rest of your routine.
Ingredients
(1) Vitamin C derivative: brightening care
(2) Arbutin: tone‑evening effect
(3) Hyaluronic Acid: hydration support
(4) Niacinamide: clearer, smoother look
tranexamic acid, glycyrrhizinic acid 2K. Other ingredients. hydrolyzed hyaluronic acid (nanoized hyaluronic acid), hyaluronic acid Na-2 (two types of hyaluronic acid), vitamin C phosphate magnesium (vitamin C derivative), vitamin E, BG, concentrated glycerin, diglycerin, pentylene glycol, PEG (30), PEG-8, POE (24) POP (24) glyceryl ether, edetate, POE (20) sorbitan laurate, VP/styrene copolymer emulsion, sodium metabisulfite, carboxyvinyl polymer, phenoxyethanol
How to use
After cleansing, pour a small amount of Hada Labo Shirojun Premium Lotion into your palms and press it gently into the skin. Use morning and night. Follow with emulsion or cream, choosing the Moisturizing or Standard version based on your preferred texture.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I have dry skin, so I chose the moisturizing lotion. It can be a bit sticky in the summer, but it's moisturizing and whitening, and I can use it on my body without worrying about it, so it's a very easy-to-use lotion.
I have dry skin, so I chose the moisturizing lotion. It can be a bit sticky in the summer, but it's moisturizing and whitening, and I can use it on my body without worrying about it, so it's a very easy-to-use lotion.
By the time I finish a bottle, something like crystals form on the lid, and although they sell refills, I always buy a new bottle unless I absolutely need to spend the money elsewhere. I think it's partly because I use it slowly, but I also think the thick texture is a factor. (I don't notice the crystals in other smooth lotions I own.) It leaves a nice, bouncy feeling. Everyone's used it, right? It goes without saying. I used the moisturizing type.
It's moisturizing yet refreshing and easy to use. It treats dryness from the inside out, leaving your skin moisturized and keeping it hydrated all day, so I think it's a skincare product that I would especially recommend for this time of year. It's also good value for money, so it's easy to buy again and again.
I bought two bottles, one for everyday use and one for when I stay at my parents' house, because they've had good reviews for their whitening ingredients. It's a slightly cloudy, light texture, but thickens when applied to the skin. It's not sticky and absorbs well. It's also incredibly moisturizing. It's non-irritating, easy on the wallet, and available at most drugstores. It has many positive points, but even though I'm almost finished one bottle, I haven't noticed any visible results in terms of reducing dullness or preventing blemishes. Maybe it's because I'm exposed to more UV rays than I can keep up with. I wonder if I should continue using it, but for some reason, I just don't feel excited when I use it. Maybe I need a scent for the soothing moments of skincare. Still, it's a good, highly moisturizing lotion that I can use generously, so I'll keep using it a little longer.